Question

Explain the consumer-adoption process, and explain the five adopter groups (mention if you agree with that segmentation and why).

Answer 1

The Consumer Adoption is a five-stage process which lets consumers adapt to a certain product or service of a company, the introduction and development are what consumer adoption process is all about. The segments of the process are:

Product Awareness

Product Interest

Product Evaluation

Product Trail

Product Adoption

In the first stage, Product Awareness, introduction of the product into the market and creating awareness about the product in the market.

Product Interest

In this stage of adoption, the consumers are well informed about the product and their features and key deliverables to the consumer needs.

Product Evaluation

This is one of the key phases in the adoption process where consumer examines the product at various test points such as *Price point, * Deliverables, *Quality etc. before making a purchase decision.

Product Trial

Here consumer tests the product in order to know the benefits of the product. A free sample can be provided by the company for the product to be trailed by the consumer.

Product Adoption

This is the last phase of product adoption process wherein the consumer is now ready to adapt to the product and is ready to purchase the product at the company's price point depending on different factors such as "Product positioning, Unique Selling Proposition, Price" etc.

We can agree with the segmentation as this is a cycle uder which a product can be introduced n a maket.