Question

4 P analysis of apple in 2000 words along marketing plan.

Answer 1

4 P analysis refers to marketing mix with variables namely Product,Place,Promotion and Price.It is basically comparing the company business activities with global market.

Explaining 4 P's of Apple :

1.Apple Product Lines are iPhone,iPad,iPod,Mac,Software,Accessories etc.,

These are based on Product Development Growth Strategy and based on Information Technology.

2.Apple's Place or Distribution Channel : Apple Stores,Authorized Dealers,Telecommunication companies etc.,

Apple stores are subsidiaries of Apple Incorporation which also sells related products from another makers.

3.Apple's Promotions are like Advertisement,Personal Selling,Sales Promotion Etc,

These belongs to communication practices that company should use to focus on  its customers.

4.Apple's Pricing Strategies are Premium Pricing Strategy and Freemium Pricing Strategy

Premium Pricing Strategy means selling at premium i.e., more than normal or usual price.Freemium Strategy includes free and premium pricing combined at a single strategy.