Question

Describe the functions of marketing channel members..please send 250 minimum words along with reference

Answer 1

Marketing channel members ensure that the product reaches from the manufacturing units to the end customer and it involves distribution and marketing of the products once they are out of the plant. In the process, they perform a number of functions depending on their core business as highlighted below –

1. Two Communication of information which includes customer demand and sales related communication to the manufacturers and product related information to the customers.
2. Sorting and regrouping of products for easy distribution and transportation of products.
3. Storing and managing inventory in the warehouses to minimize the costs and damage to the products.
4. Distribution of products which include packing, loading, shipping or transportation, unloading, tracking etc.
5. Assuming ownership of the inventory stored and managed by the members.
6. Undertaking promotional activities to attract customers towards purchasing the products
7. Return management of the products.
8. Transactional functions which include payments and receivables
9. Support from the representatives after the sale of the products
10. Facilitating functions for customers to purchase and for manufacturers to sell the products

References - http://smallbusiness.chron.com/kinds-marketing-channel-functions-20828.html