In: Computer Science
Dynamic capabilities have come to solve some of the complex challenges for a favorable environment and a sustainable competitive advantage. Dynamic capabilities emphasize on the practice in which organizations acquire, create and adapt wealth in a given environment change. Achieving a competitive advantage locus point and improving an organization's performance comparative to its entrants include two key objectives that business firms should aim to achieve.
Uber Taxi Company has innovative capabilities where it has established new goods and markets by bringing into line strategic innovative orientation with advanced actions and methods such as mobile app. It was also found that the Company protects its customer base by developing a customer loyalty strategy and increasing the barriers to entry for competitors. The company has introduced a customer loyalty program that rewards customers for maintaining or increasing levels of business. Uber Taxi Company has adopted competitive strategies such as differentiation, focus and cost leadership.
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