Using the Watts’ Model estimate the number of new viewers generated by the Coldwater Tide Campaign....

Using the Watts’ Model estimate the number of new viewers generated by the Coldwater Tide Campaign. Use N = 900,000 and R = 0.041
Apply your new viral marketing model to the Tide Coldwater Campaign.

I did the first part and got the solution of 938477.58 by using the formula S=N/(1-R) but I do not know how to answer the second question

Expert Solution

Apply your new viral marketing model to the Tide Cold water Campaign.

orchestra answered 2 years ago

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