Question

In: Operations Management

Assume you are sitting down with your manager, or assume you are the manager sitting down...

Assume you are sitting down with your manager, or assume you are the manager sitting down with your employee.
Prepare two SMART goals for your employee./Marriott
Explain how these two goals meet the SMART criteria.

Expert Solution

George T. Doran, a consultant and former corporate trainer introduced the concept of SMART goals in 1981. SMART goals needs to be clear and attainable, specific and measurable to track the progress of the goals.

A SMART goal is:

Specific: Goals need to be specific, focused and should answer the ‘6 W’ like who, what, when, where, which and why aspect of goals formation.

Measurable: Goals are measurable and tangible. Goals are broken down into some milestones with specific tasks to accomplish and measured.

Achievable: Goals inspire and motivate, and are attainable and require developing newer skills and changing attitudes.

Relevant: Goals are relevant and align with the overall business objectives.

Time Bound: Goals deliverables has a deadline.

SMART goals are written after lot of discussion with the employees. Strategies are fine-tuned ensuring the goals are actually attainable. SMART goals are written with positive intent and should motivate and inspire the employees to achieve the common objectives.

Example of SMART goals in Marriotts:

1. Grow average non – room revenue per guest by $ 50 by end of quarter 4

The goal specifies the specific amount of increase of guest spending within a set deadline.

Specific: The goal is specific and what, who and when aspect of the goal are answered.

Measurable: Target for the growth of guest non – room revenue by $ 50 by the end of quarter 4 has been set.

Achievable: The goals are made attainable with tactics like addition of guest messaging software, sales of more room packages and bundled offers and front desk staffs are incentivized to sell more packages at check – in.

Relevant: The goals align with the broader objectives of Marriott by increasing the overall revenues and productivity.

Time – bound: End of quarter 4 deadline is given.

2. Increase website conversion rate by 25 % in quarter 3

Specific: The goal is specific and answer the what, who and when aspect of the goal.

Measurable: The success is measured by the increase in website conversion rate. Chatbot is added to company website, made mobile friendly, and digital marketing agencies are contracted to make conversion – optimized direct booking campaigns.

Relevant: The goal align with the broader objectives of Marriott by increasing the direct bookings, better guest experience and sales of more packages through the websites.

Time – bound: Progress is measured over a period of quarter 3.

keosha answered 1 month ago

1.You went to the living room of the doctor’s office. Your patient is sitting down, you...

1.You went to the living room of the doctor’s office. Your patient is sitting down, you call her name. So far, you two have made it to the intake room. Contrast the most commonly used way of measuring body temperature versus the most accurate. 2. Lubin Janot, a 75 year-old male, had shingles since last year. However, he has been going to the doctor for the same pain that developed on his rib cage on the right. Any little touch...

1) What happens to your heart rate as you move from laying down to sitting to...

1) What happens to your heart rate as you move from laying down to sitting to standing? 2) How does change in heart rate help maintain blood pressure in the caratoid arteries and what component of the autonomic nervous system would most likely elicit the heart rate change? 3) What happens to blood pressure as you move from laying down to sitting to standing? What type of autonomic response would cause a change in BP (sympathetic or parasympathetic)?

Now assume that you are the manager of a corporation and your ﬁrm is trying to...

Now assume that you are the manager of a corporation and your ﬁrm is trying to decide whether to lease a machine for ﬁve year sand pay the residual purchase costto buy the machine in the last year of the lease or buy the machine now.The annual lease payment would be $8,700 with payments made at the beginning of each year. The residual purchase cost would be $25,200 to be paid at the beginning of the ﬁfth year. The lease...

Before sitting down you ate a bunch of sugar cookies and drank a soda (not diet!)....

Before sitting down you ate a bunch of sugar cookies and drank a soda (not diet!). Explain the effect of this meal on liver glycogen metabolism. Make sure to include relevant hormones and enzymes.

Assume that you are a manager and your boss asked to meet with you later today...

Assume that you are a manager and your boss asked to meet with you later today to discuss putting a team together. Since you were not provided with any other information, you need to be prepared with a written document. Identify the different options for groups and teams, indicate when each type is appropriate, and include some of the characteristics of groups and teams. Also describe the stages of formation. Also, include some of the characteristics of groups and teams.

Assume that you are a manager in a factory and your supervisor has asked you increase...

Assume that you are a manager in a factory and your supervisor has asked you increase productivity without hiring additional workers or incurring overtime. Describe how you could motivate the existing workers using one content perspective and one process perspective. Support your answer.

Assume you are the accounting manager of Kitten Ltd. being asked from your senior manager to...

Assume you are the accounting manager of Kitten Ltd. being asked from your senior manager to prepare inventory records and compute the closing value of inventory, cost of manufacturing, and cost of goods sold to be reported in the Financial Statements. Following are the inventory related activities that were performed during the period. 1 Purchased 960 units @ 56 per unit 2 Purchased 420 units @54 per unit 3 Issued 280 units to the manufacturing department 4 Manufacturing department worked...

If you were to hire an operations manager for your chosen business (assume that your business...

If you were to hire an operations manager for your chosen business (assume that your business has scaled in size so that you would need an ops manager), what would their duties be, and what skills and abilities would you have been looking for when you hired them? my business is Coffee Industry

Assume you are a bank manager. You are given the responsibility of reviewing your bank s...

Assume you are a bank manager. You are given the responsibility of reviewing your bank s liquidity position by top management, as reflected by balance sheet and income statement information. To do this, your assistant assembled the following financial data per your request: Metropolitan Bank Peer Group of Banks Financial Ratios (%) 2001 2002 2003 2001 2002 2003 Net income/total assets 0.8% 0.9% 1.1% 0.8% 0.9% 0.9% Equity capital/total assets 5.5 5.7 6.0 5.6 5.7 5.9 Business loans/total assets 50...

Assume that you have been appointed as Marketing Manager for a company in your region. In...

Assume that you have been appointed as Marketing Manager for a company in your region. In the past, many of their new products were unsuccessful. The senior management team now wants to focus on proper idea generation for their new products and also wants to select profitable market segments correctly. i) How would you select profitable market segment(s) for this company? Justify your answer. ii) Discuss your strategies on how to generate proper ideas for this company’s new products.