Question

Create a SWOT Analysis for the Industry/Competition of Ford in China

Answer 1

SWOT Analysis of Ford :

Ford’s Strengths :

Global Recognition – Ford is recognised for its success in marketing and advertising on the automotive industry, and it is also recognized internationally as a brand. According to Statista's 2018 survey, the brand worth is $12.74 billion.

Research and Development – Research and development in Ford is one of its main strengths, as it is dedicated to manufacturing and creating new goods. They constantly attempt to enhance their vehicles' performance. Power, performance, health and customer service are the considerations that are evaluated.

Various offerings – Through their diversified products and vehicle styles, Ford provides all types of ethnic groups. By supplying their customers with more varied cars and commercial vehicles, they cater to their needs and desires.

Adaptability – Ford has a broad portfolio of goods and services that enables them to make strong leverage and rely less on one line of products. We are also motivated by their contribution to the implementation of emerging technology in the dynamic automotive industry. They also work to boost the quality of the product by lightweight weighting, cabin construction and powertrain.

Large Network – The company's activities and distribution are also global as the company has a production presence in 62 countries worldwide. In uniform processes, Ford builds its vehicles. We are now aggressively invested in various fuels.

Ford’s Weaknesses :

Recalls for the product – Ford experienced a significant loss of its brand reputation in May 2016. Recalls for the drug They recalled about 830,000 vehicles from Ford and Lincoln replacing defective side door locks. In May 2015, he also recalled vehicles due to Takata airbags safety deficiencies.

Weak Foothold – As Ford operations are diverse in many areas, performance and productivity are lacking in focus. In emerging markets like India, they have no foothold.

Weak Image – in contrast to its European and Japanese competitors Ford has a bad reputation. Lincoln is considered, in particular, a lower brand than the luxury car brands in English and German.

U.S. business dependence – Ford relies heavily on the U.S. and European markets. It reduces its sales and earnings. Experts expect that most potential car sales in emerging markets such as China and India will arrive.

Ford’s Opportunities :

Eco-friendly vehicles — Because Ford is still trying to adapt technologically, they have an excellent chance to manufacture fuel-efficient cars and commercial vehicles. They can create cars that run on various sources of energy, for instance. They have more choices for designing vehicles that are eco-friendly. The 2018 C-Max and Fusion Hybrid car model will be your best opportunity, and with this new model they have already conquered the market.

Expand Customer Base – Ford works to enter the Indian and Chinese car market, has an excellent opportunity to reach other small nations in the world and expand its client base.

Digital Advertising – Today, digital marketing prevails all over the world, helping Ford to grow its digital marketing resources in the extension of its consumer and supplier commitments.

Ford's self-driving car – In 2017, it invested $1 trillion on the development of its own driving technologies for Argo AI, the artificial intelligence firm. Ford has also partnered with Walmart and Postmates to study the future of food supply.

Ford’s Threats :

Strong rivalry – The rivalry between Ford and its rival companies such as Toyota, Tesla and Tata already is in the process of threatening. Ford continues to struggle to retain its creative industry position.

Raw materials prices higher – The can prices of stainless steel and steel coils can have a direct effect on the margin of the company's cost and income.

Regulations and enforcement – Over the past few years, the environmental changes around the world have resulted in greater enforcement and regulatory risks to car brands. Public health and quality concerns are also being tested for cars. Unless Ford fails to comply with the new rules, it will face severe challenges.

• As Ford is manufacturing in various countries, it can seek to improve its operations by increasing productivity and hiring the right staff.
• Ford is expected to start manufacturing more eco-friendly vehicles as there is growing worldwide demand for these vehicles.
• Ford can work with Uber and other automotive applications to increase its revenue and customer base.

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