Question

To what extent is Starbucks a global company? How would you evaluate Starbucks’ role in the process of

globalisation?

Answer 1

Globalization means a chain or process of contact and incorporation among the people, different companies or Governments of different countries and this process create by International trade and investment and supported by Informational Technology.

Presently Starbucks has more than 17,000 stores out of the world and more than 10,000 stores are only in North America. Star Buck’s aim is providing best and finest quality of coffee to the customers over the world.

Role in the process of globalisation -

Starbucks Focused on Differentiation in this way always focused and preferences to on serve niche customers than rivals.

Starbucks have very important and unique capabilities to serve target buyers from segmentation. Starbucks very profitable and have very good and extra ordinary resources and capabilities to serve niche

Advertisement of Starbucks product play very important role and have strong instrument in the success of business.

The important thing of advertisement of starbucks is that that advertisement change by country to country according to their trend, culture, customs etc means there is no standardization of advertisement so in this way starbucks Advertisement is more effective.

Starbucks corporate strategy play vital role in the success of starbucks business and also expansion across the world. Starbucks provide maximum market penetration.

Always provide very relax and attractive atmosphere for it’s business .Starbucks environment is very attractive and very good for its business.

Always offer great and high quality products which are really become success of the starbucks and in this way starbucks earned maximum profit on its products.

Starbucks is expending their domestic and international stores over the world. Starbucks expansion on the base of approach is “Starbucks everywhere”

International store expansion also part of the rapid store expansion of starbucks across the world .

Starbucks rapid growth and expansion play vital role in the success of its international operations. In this way company owned and licensing for open new store of Starbucks.