Question

What are Starbucks strategy and mission? What role does marketing play in helping Starbucks to accomplish its strategy and mission?

Answer 1

As starbucks is founded in 1971 in seattle washington. And employees nearly 28,000 peoples.

They started their business by selling coffee beans and coffee making machines only later on after seeing the market they moved in coffee making and also coffee beans selling business which turned out to be bounceback for them from where they never turned back and keep growing

Corporate mission of starbucks coffee is to encourage and inspire the spirit of human by serving one person,one coffee,one neighborhood at a time by opening shops in neighborhood and focusing on serving the neighborhood particularly and then kove further.

And that is the main strategy of starbucks to nurture and inspire the human’s spirit from serving and delighting person to person’s neighborhood.

As starbucks manufactures many of their merchandise related to coffee and other products leading to marketing of their brand also they has unique logo which also rise the curiosity of peoples.

Unconventional tactics and customer retention and satisfaction also plays a major and vast role in their marketing. These are the reason of their strategy and mission in accomplishing thier marketing.