Question

2000 words essay on the topic of "Ratings and new technologies and how youth watch TV"

Answer 1

Ratings and new technologies

Rating is the record of the number of audiences who watch or listen to a particular broadcast. Technology is now evolving at such a rapid pace that it enables even faster change and progress, causing an acceleration of the rate of change. The advent of new technologies such as the internet and other networks has changed the business world and provided the trading process in e-business more efficient.

Let us discuss how new technology is changing the science of television ratings. Nielsen ratings measure internet and digital media audience through a telephone and internet survey. Tv ratings provide insight into who is watching which programs, valuable information for networks, content distributors, brands, ad agencies, etc. To measure Tv audience and derive our viewing metrics, proprietary electronic measuring devices and software is used to capture what content, network or station viewers are watching on each TV and digital devices in the home. This measuring technology and device capture which networks/stations viewers are tuned into on each television set in the home. Nielson also capture viewing that occurs on other screens such as mobile, tablet and computer delivering to network clients a view of their total audience

How youth watch TV

Young viewers are increasingly turning to social media, apps, gaming, and on-demand TV. There is a widening gap between the viewing habits of younger and older viewers. However, I think spending too much time on TV is not good. Moreover, there is nothing on the TV which cant be found over the internet. The rise of services like Netflix appears to be cutting into regular TV viewing. Half of younger viewers said that they still do switch on their TV sets watch four hours or more of regular TV a week as well as watching four hours or more of TV online. Most millennials consume news online with only a minority of the youth watching TV news or reading newspapers. It is also found that millennials watching online entertainment exceed the share of those watching cable TV. So the marketer is now trying hard to win over a younger generation by creating shows that can be of their area of intereest.