Question

Q4. What is the role of marketing in an organization?

(Please the Expert needs to submit a detailed answer which must be a standout in a very competitive MBA Marketing Class).

Answer 1

• 4.As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the role of the marketing function.
• Its role is to identify the potential successful products for the market place and then promote them by differentiating them from similar sprouts. Larger businesses will dedicate specific staff and departments for the purpose of marketing.
• The marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible.
• Sales forecasts will also be an important part of the budgets produced by the finance department, as well as the deployment of labor for the human resources department.
• Effective content marketing has created positive results for organizations that develop a viable strategy and produce quality and engaging content.
• Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. It gives us the confidence to want to try a new product in the market as opposed to situations where the products enter the market without publicity.
• This makes the marketing function critical in every organization irrespective of whether the organization is a profit or non-profit centred.
• Marketing shapes the image of the organization, how people associate the organizations products or services and indeed give people the confidence about their products or services.
• The marketing function is also tasked with branding of the organization, participation in publicity activities, advertising and customer interaction through feedback collection.
• Every product launch starts with marketing and an end with marketing where by the department establishes the needs of the consumers and after introducing the product, the department seeks to identify whether the customer’s needs were met.
• Companies that respond quickly to consumer preferences raise consumer awareness and increase brand satisfaction and loyalty. Netflix, for example, uses other media, such as The New York Times, to spread and increase consumer awareness with lists of upcoming films and series.