In: Economics
The Logo of the company Nestle "Good Food Good Life" some how describes the Guidance of the activities performed within the organization, to get better and give better. As far as the believe system of the company, their motive and thinking is Good food is primary agent to healthy and good life. Nutrition, Health and Wellness is the core policy of the company.The products developed by the company always make a distinctive position in the market. As there is a psychology behind that if Nestle had developed something that must be of International standards and proof to be one of the best in the market.
If we talk about the Culture of the company Nestle believes in Focused team and open door policy, one of the corporate strength that the company have. The company is strive to make the products that are safe for the consumers, high in quality, with optimal nutritional values. The company also try to bring Ingredients that provide taste and pleasure. Mission of the company to produce products that are better for its consumers.
The company emphasizes on collective representation direction approach to support its workforce guiding them to work hard for the company and for their career boost.
Strategy of Nestle-
Mission of Nestle is to Create superior product so that the consumers live a better life. There is a also association with the Mission and the Logo of the company. The company trusts in delivering the products that are safe, high quality, highly nutritional and meets the requirements of its customers.
The Corporate goal of Nestle is to become world's Major and best branded producer of food products, identical to its name and quality standards that it maintains during the production process to get the best. It has been witnessed in the recent time that Nestle is not only the biggest brand all over the world but also it producing world class products that are quite competitive in the market.
Nestle has always been long term connector with its Shareholders, Employees, Customers, Business partners and the economies of the world where Nestle has business presence. Because of the same reason Nestle is world's leading Nutrition, Health and wellness company. The Bond Nestle has created in the markets is remarkable and it is because of the generous policies of setting benchmarks always give the company a competitive edge.
Diversity - Nestle has been working for a long time with diversity as the foundation of organizational culture. The company has worked in getting gender balance in the organisation. The company strive to get enriched leadership and getting talented peoples work for the company. Nestle has been always ensuring better customer understanding.
Rewards and Recognition - Nestle always move forward to give its employees rewards and provide recognition for the work they have performed according to the guidelines set by the organization. Attractive remuneration and compensation boosts the morale of the workers, this in turn results into maximum output level. With the vision to get desired output and optimum leadership performance, recognition is always given to value performance.
Employee Health and benefits - Nestle works closely on the health issues and takes it seriously and major part of concern for the company. It is of the believe that health worker will provide healthy output. Nestle provides their employees healthy and nutritious diet and conducts various sporting activities. The company ensures mental health can be achieved with the physical health and fitness.
Business strategies of Nestle-
Threat to Entry - Food and beverages industry is full of competition. There is always a chance to have a new entrant in the market sharing profits at the cost of unique product. Because of the same reason the big manufacturers always try to innovate new product, increasing their product line, scaling up their production so that pressure can be built on the entrant. The big players always strive to get better and create their strategies according to the market share should not go in stake to a small company just entered into the market.
Threat to Substitute - The threat of a substitute is always present in the market. To tackle this situation companies try to recognize the risk available and move according to the situation best suited. Nestle is providing all types of food products in the market. The company has wide variety of products that are according to the reach of major chunk of customers.
Corporate level strategy of Nestle -
Nestle focused on international diversity and tried to manufacture the products that are according to the taste, culture and acceptance in the local market. The R&D of the company played an important role in developing quality products desirable according to the industry standards and have global acceptance.