Question

The last assignment for this week is to submit by an attachment the product idea and/or company you wish to use for your Marketing Plan. You can develop  a new product idea or you may also develop a plan for an entirely new company that does not exist. I need to approve  your idea before you get started on your plan.

If you want to come up with a new product idea, you need to decide what company might manufacture and distribute this for you. (For example, you wouldn't tell me you will be coming up with a new product for Rubbermaid. You would tell me you have come up with a product that can clean under appliances in the kitchen, and Rubbermaid will manufacture and distribute it.)  Come up with something new, fun, interesting, or maybe something you've always wished you had but isn't "out there".  You can also be an entrepreneur and develop a plan for a new business (it must not currently exist)  
The detailed instructions for the Marketing Plan can be found in weeks 15 & 16. Your marketing plans must be received by Sunday, May 10th. This week I just need the product and/or company you will be creating for your marketing plan. Please email me with any questions and I hope you have fun with your plan. What you will be writing your plan about needs to be submitted by April 12th.

Answer 1

Sticky Mosquito Trap

Executive summary

The world's most dangerous animal weighs about two milligrams and pursues its human prey at speeds of barely a mile per hour. Yes we are talking about mosquitos here. That fragile creature, whose bite infects millions with lethal diseases, such as malaria, dengue fever, filariasis, encephalitis etc. Not only do they spread communicable diseases but also hamper a healthy sleep. A human being needs to have 6-8 hours of soundless sleep to work efficiently. Improper sleep patterns can result in Stress Hyper tension and even depression. Due to some ignorance of humans the population mosquitos is speeding up. We are offering the fruitful solution to solve this momentous problem, through our product the world’s first ever Sticky Mosquito Trap machine.

Our product is a specialized product that comes up with unique and inventive designs and features. Furthermore what we do, the complete design and production process is undertaken under the proper guidance of experts. They emit a special colour that attracts the mosquitoes when it comes in contact with the machine it gets sticked to the machine. The machine extracts the sticked mosquitoes to another space within the machine, just like a vacuum cleaner and these mosquitoes gets trapped in this space and gets killed. The machine works with the help of battery.

Mission Statement:

To provide healthy sleep by keeping mosquitoes away and protecting from unwanted diseases.

To create better and safer environment for the present and future generation

Positioning Statement:

Eco friendly mosquito destroying machine

Target Market:

Our target market includes all households in both rural and urban areas an also resorts and hotels.

Competitors

Current market leaders in mosquito foil products

Product

Our product is Sticky Mosquito Trap. Unlike other mosquito machines we are 100% safe as we operate solely on batteries. Helps to protect environment by not emitting any kind of fumes or smells.

Price

As our product is a niche product and takes only one time investment we are planning to keep our price high.

Place

We are planning to make our product available on all retail outlets like Super markets and hyper markets. We are planning to start online delivery through amazon and flipcart.

Promotion

We are planning to promote our product through Social media by conducting a Demo of working of the machine. The video is uploaded to different social media sites including YouTube Facebook etc.

Planning to introduce our product through TV serials and Movie Scenes so as to get wide reach.

SWOT Analysis

Strength: New product with USP. The customer will be eager to try a new product

Weaknesses: High price, limited penetrating to rural market, which can be an important market

Opportunity: Customer’s preferences towards eco-friendly products, too much importance given to health and safety aspects on the basis of disease prevention program. Tie up with hotel chains.

Threat: Rising competition in local market. Technological advancement.