Question

You are the leader of the customer service team for an organisation. You are responsible for ensuring that the shop is always staffed with assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly and who are able to maintain the shop’s displays at all times.

At any one time you have a team of 15 assistants with six needed per day. Due to the nature of the work you have an average turnover of one position per month.

At a recent senior management meeting the business strategic plan was developed, from which you now need to develop a performance plan for your sales team. You also need to remember the ongoing team requirements as well as those new requirements brought about by the strategic plan.

In essence, the strategic plan states that, over the next 12 months, the organisation is aiming to:

Increase turnover by 30% by:

• introducing 20 new products including a range of six health lollies that have added nutrients

Build market loyalty by specifically targeting tweens as customers by:

• designing new packaging specifically designed to have greater appeal to the 7–12 age group
• introducing a club membership for tweens that gives them free gifts for purchases over specific amounts

Increase efficiencies by:

• increasing average customer sales from $4 per person per visit to $6 per person per visit
• purchasing and installing a new computerised till aimed at tracking sales by each salesperson

Select one goal and create an action plan which clearly documents how you will achieve this goal. Detail the methods/ processes that you will engage in, the resources that you need and risks or constraints. 200-400 words

Answer 1

There are lot of things that has to be done for improving the sale as an sales executive person or leader. Some of them are as follows.

1. As a leader of the organisation especially from sales side you have to pay attention to your previous customer behaviour and also to somewhat existing customers we have to study how customers interact with the product and services that you are providing

2. Promotions has to be done at regular interval of time that is a great way to reward your customers and to develop the sale of your organisation.

3. Have a track record off the sale and content audit has to be done , create checklist of various products and documentation has to be done properly for each item.

4. Brush up improve your skill of sales and we can do advertisement via social media because a lot of social media sites are available in the markets and every people are using it that can help you and for organisation

5. One more method is that you can partner with other businesses or offer some free trials for demo to the customers.

Risks and constraint involved during the process are as follows:

1. One of the most dangerous risk involved in the process is that false reporting and wrong and misleading information given by salespeople to the sales management this has to be figure out or else it can destroy your improvement in the sales improving condition.

2. Another risk is that sometimes crucial information is not been shared by the sales representative aur they sometimes replacement only short on sale skill.

3. If you are not tracking your sale properly then it can be a bigger impact and a dangerous risk involved in your organisation so tracking is very much important for a salesperson and being and leader of the organisation you should have a track record.

If you have any doubt please let me know and give positive feedback.