Question

Visit a local market determine the kinds and costs of various sports drinks available. What kind of promotion or marketing is used to sell these products? What is their claim to fame? Identify the sports drink you investigated. Answer the questions above

Answer 1

sports drink is any drink consumed in association with sports or exercise, in preparation for exercise, during exercise itself, or as a recovery drink after exercise.Sports drinks replenish the electrolytes that you lose in sweat and hydrates you. This supposedly allows you to perform better. According to my concept I prefer Kwikade,because it is one of the best sports drink and also it is the second in electrolyte content per dollar per ounce. Kwikade will replenish the most electrolyte that are lost during exercise. Kwikade would be the most efficient and beneficial to use during exercise.

Promotion is an attempt by marketers to inform, persuade, or remind consumers and users to influence their opinion or elicit a response. Most firms use some form of promotion. Because company goals vary widely, so do promotional strategies.Promotional goals include creating awareness, getting people to try products, providing information, retaining loyal customers, increasing the use of products, and identifying potential customers, as well as teaching potential service clients what is needed to “co-create” the services provided. Any promotional campaign may seek to achieve one or more of these goals.

  some of the marketing claims are

1) The explanation

2) The torture test

3) The visual demonstration

4) The numeric proof

5) The guarantee

6) The testimonial

7) The social proof

8) The endorsement