Question

How Adidas Company care about customer equity

Answer 1

Customer equity is basically the result of customer relations management. The more the customer is loyal with the company, the more is the customer equity.

Customer equity include brand equity, value equity and relationship equity.

Brand equity for Adidas is very much high as it is one of the most trustworthy and old company which always relies on the technology advancements and need of its customers. Adidas always adopt needed changes in its working and products in order to cope up with the changing need and market market trends.

Value equity include the overall assessment of customer based on the offer, price and convenience of the product of any particular company or brand.

Adidas provide a good range of price, offer and variety of products to its customers. Adidas are available at select malls, it is perceived as the leader in the line of sport shoes, hence customer are ready to go out of the way to get an Adidas shoes so it has value equity.

Relationship equity includes all those factors of the company by which its customers stay back with the preferred brand. Relationship equity is very high for Adidas as company always review their customers choices and their needs. Adidas also have a separate customer care site on which any customer complaints directly regarding anything related to the product. This will generate a sense of trust within the customers.

Adidas have great popularity among athletes and sports wears across the globe.