Question

I need to make this answer a little longer.

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Company Profile

Adidas is a German multinational corporation that was found in 1948c by Adolf Dassler. He became famous for designing clothing and accessories that was specific to sporting and athletes. Footwear, bags, watches, and eyewear were also manufactured by Adidas in their early stages.  Adolf settled on naming his business Adidas since it is a combination of "Adi an Das" which is known to be the initials of Adolf’s name. For over 94 years Adidas has been the biggest sportswear manufacturer in Germany and Europe.

Vision, Mission and Values

According to Adidas vision, the company is focusing on creating new innovations in sports while holding the highest corporate standards possible. They have three basic sources of strategies according to their vision statement, to help athletes of all skill level reach peak performance, remain consumer focused, and continue to be socially and environmentally responsible. They are consistently improving the approach towards creating innovation in their specific industry and maintaining benefits simultaneously. Adidas's are constantly striving to become and remain the global leader in sporting goods. The company is directly focusing on providing high quality products to customers by committing to strengthening their brand quality as well as their position against competitors. Adidas consumer focused attitude allow them to continuously understand the design of the products according to the changing trends as well as customer preference. By looking at the customer's demand, the company is able to satisfy their needs. Increasing the overall level of profit gained from the specific endeavor.

By focusing on this specific outline and implementing their strong strategies globally, the company is generating better revenues and improving their position financially.

Key Products

Adidas sells sports apparel and have a major influence over the shoe industry. They are very well known for creating qualitative products while the availability of market opportunities are also incrementing. This type of approach provides adequate understanding of the market situation forcAdidas as well as improving its functionalities in their operating markets. Due to unavailability of innovative design as well as less effective implementation in changing trends in their operation structure, this reduces their overall availability to influence the customer, but the product line is offered in a very fast way, as they deal with clothing as well as other sports apparel.

Identifiable Customer Segments

Adidas produces a wide range of products which are mostly targeted by middle and high class customers. This enables Adidas to maintain a better quality of standard in operation and manufacturing. Adidas has also started focusing on developing markets where their availability of business operations is extremely large. Adidas also focuses on influencing the base customers by acretaining them since the brand can offer all of their sporting needs. This also provides extensive availability of opportunities to Adidas, operating in the sports industry directly aligns with the standards of the marketing opportunity as well as in a certain region.

Competitor

The prime competitor that Adidas is faced with day in and day out is Nike. Nike has extremely wide operating the systems and continues to influence different cultures around the world, in developing as well as developed countries. This is the only large competitor which is capable of conquering or affecting the overall sales generated by Adidas in their respective markets. Other competitors who specialize in the sports based industry are,  Under Armor, Puma, and Reebok. which are all influencing the overall marketing capabilities of Adidas.

Success to Date

Adidas has been very successful in influencing the consumer as their consistent approach of learning from the changing market trends. As well as listening to the customer voice has provide them competitive advantage over other companies. They are the biggest retailing company with sportswear and sports apparel in Europe. That directly provides an idea of the level of influence by using correct strategies and technologies to influence the customers. As well as to meet the buying demands. Adidas is entering developing countries with totally new reform of low cost products. This type of availability would provide an extensive edge to Adidas over its competitors by becoming the first company to implement search a specific strategy in international operations by a very huge investment. Investing in developing countries would also enable Adidas to maintain and create a Monopoly in the specific market segment.

Hot Current Issues (maybe a hot product, excelling competitor, very bad corporate news or some such per your discretion),  etc. or anything else that you believe is important

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Answer 1

Adidas is facing allegations from its employees that it is a non-inclusive organization which practices racism, bullying and inequality. According to its employees, Adidas fosters a culture that practices racial bias and the opposite of cultural inclusivity. Career growth in Adidas is not based on experience or qualification. Rather it is based on partiality and discrimination. Several allegations have been raised against the newly minted Adidas North America president Zion Armstrong. The employees stated that opportunities of promotion to African-Americans, Asians, Hispanics and other people of color are withheld while their white counterparts gain a promotion easily.

Recently, Kris Aman, the former high-ranking black executive of Adidas North America was fired and replaced by a British white man. This led to a great discontent and rage amongst the employees at Adidas. Diversity and racial equity is a major challenge at Adidas. Although Adidas has African American athletes as its brand endorsers, it does not have many people of color in its executive suite positions.