The company could perform PESTLE Analysis which will help it
understand its market and business position better and help them
develop strategic plan to take the decision.
- Political: discussing about the political factors that could
affect the expansion such as goverment policies, political
stability, tax policies, trade policies, restrictions, labor laws,
regulations and others.
- Economic: discuss about the economic forces that may impact the
decisions such as current economic trends, industry trends, growth
rates, inflation, exchange rates, seasonal factors, unemployment
rates, credit availability, raw material costs, labor costs and
others
- Social: discuss about the social aspects, trends and attitude
that might affect the target makets such as demographics,
population, lifestyle trends, family structures, and beliefs about
money, work, leisure, health customer service and others
- Technological: discuss about the ways to implement and use
technologies such as tech infrastructure, access to tech,
automation, innovation, tech research regulations and others
- Legal: discuss the impact of legal and regulatory requirements
that might affect the business such as consumer protection laws,
company laws, health laws, data protection law, safety standards,
and other laws and standards
- Environmental: discuss about the impact of environmental forces
on the business and also natural resources that can be used by the
business. some of things that fall under this are climate change,
carbon footprint, recycling policies, waste management policies,
environmental regulations, pollution targets and others
The net value of the expansion can be determined using the
various methods such as
- Determining Incremental Relevant Cost: comparing the costs that
will be incurred or saved as the result of the decision
- Determining Opportunity Cost: opportunity cost is the benefit
that is foregone when one opportunity is chosen instead of the
other
- Cost Volume Profit Analysis: Analyzing how the costs, revenues
and profits are related to sales volume and then predicting how
these variables will affect each other if decision is taken
- Forecasting: determining incremental cost and benefits of the
decision