Question

The Ethical Decision Making Framework Consider the ethical decision making framework outlined in the chapter. Andrew is the marketing manager at Pilgrim's, a fast food chain, and he is exploring the idea of paying junior high and high schools a fee in order to sell Pilgrims fast food on campus during lunch. There are eight steps identified in this process that correspond to the various steps that a marketer passes through when making a major decision such as this one. It is important that you understand the framework and can apply specific actions to be taken at each step in the process. Ethics are moral standards expected by a society. Marketers should clearly understand the norms and values expected of them and act in a way that reflects their company, their profession, and themselves in a positive, ethical light. Unethical marketing practices can harm both customers and society as a whole. Poor ethical decisions have led to the collapse of numerous global firms over the past decade. It is important that organizations view the marketing mix elements and potential strategies they can produce using an ethical foundation for decision making. Identify the correct sequence of the various stages in the ethical decision making framework. Rank the options below. Make the decision - Healthier menu items Make the decision - Healthier menu items Open choices for matching Determine the facts in an unbiased manner - Prices and Nutritional Information Determine the facts in an unbiased manner - Prices and Nutritional Information Open choices for matching Discuss the decision with others - School Board meeting Discuss the decision with others - School Board meeting Open choices for matching Identify the affected stakeholders - Students, parents, and the school system Identify the affected stakeholders - Students, parents, and the school system Open choices for matching Consider how the decision will affect the stakeholders - Benefit students Consider how the decision will affect the stakeholders - Benefit students Open choices for matching Identify the ethical issue at hand - High in calories and saturated fat Identify the ethical issue at hand - High in calories and saturated fat Open choices for matching Monitor and assess the quality of the decision - Following up on decision Monitor and assess the quality of the decision - Following up on decision Open choices for matching Consider all available alternatives - Offering healthy menu items Consider all available alternatives - Offering healthy menu items Open choices for matching

Answer 1

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[Q] Identify the correct sequence of the various stages in the ethical decision-making framework. Rank the options below.

Ranking the options below the various stages in the ethical decision-making framework are:

Step 1: Determine the facts in an unbiased manner – Prices and Nutritional Information.

Step 2: Identify the ethical issue at hand – High in calories and saturated fat.

Step 3: Identify the affected stakeholders - Students, parents, and the school system.

Step 4: Consider all available alternatives – Offering healthy menu items.

Step 5: Consider how the decision will affect the stakeholders - Benefit students.

Step 6: Discuss the decision with others – School Board meeting.

Step 7: Make the decision - Healthier menu items.

Step 8: Monitor and assess the quality of the decision – Following up on the decision.