Benchmarking: are reference points that we use
to compare our performance against the performance of others. These
benchmarks can be comparing processes, products or operations, and
the comparisons can be against other parts of the business,
external companies (such as competitors) or industry best
practises. Benchmarking is commonly used to compare customer
satisfaction, costs and quality. Benchmarking can be used in
different such as Process Benchmarking, Strategic Benchmarking and
Performance Benchmarking.
These are the following Processes in FinTech
organization that can benefit from Benchmarking as given
below:
- Benchmarks help fintechs understand how they are performing
against their peers.
- For investors, benchmarks can provide a basis of comparison
during the valuation process, which is especially important for
investors who are new to fintech.
- For associations and incubators, benchmarks can ensure their
member companies are on track relative to peers and provide a basis
for marketing the relative success of their members when searching
for funding and investment partners.
- Lending professionals need tools and intelligence to make
strategic pricing decisions that help them gain a competitive
position. Lenders Benchmak Turnkey and data delivers actionable
insight.
- Strategic banking analysis and “What If” Simulators.
These are the following challenges present while
conducting Bencharking as given below:
-
Data: Availability, Quality, Statistical Relevance:
The key challenge faced with benchmarking FinTech
Process is data avaliability, having relevance and the quality of
data is an integral factor that provides Benchmarking in real
terms.
-
Difficult to evaluate Qualitative data.
-
Collection of information.
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A lack of Shared standards present distinct challenges.
Recommendation to overcome these
challenges:
- Use of Quality and reliable Data.
- Contineous improvement in Process.
- Choose External standard with Industry leader.
- Collection and analysis of Data.
- Develop a Performance improvement Plan.
Benchmarking Tools such as SWOT analysis, Peer
Benchmarking etc. can contribute to the success of organization as
given below:
- Peer Benchmarking is a good first step in any strategic
planning that helps us to understand ourselve and our competitors
that provide competitive strategy against our competitors.
- SWOT analysis help us to understand our strength, weakness,
opportunity and Threat available internally and external to the
business. In compliance with this analysis we can benchmark ourself
with importanat insight gain from SWOT analysis.
- Collaborative Benchmarking can be used as tool for strategic
improvement for decision making purpose within a given industry
which provides reliable information through collaborative
approach.
- Best Practices in industry can be Bencharked for better process
and higher performance.