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In: Operations Management

In your own words, what is sustainable marketing? and Give an example of a company that...

In your own words, what is sustainable marketing? and Give an example of a company that offers a societal marketing concept and briefly explain what their approach is. (Please do not use Tom's Shoes. It's an overused example

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Expert Solution

Sustainable Marketing: It’s one of the marketing concept that is used to promote the products or services in the market based on environmental and social responsibility. In other words, it is defined as a strategy of marketing that is used to attract the customers by producing natural products or green products that could not effect or harm on the environment.

Every organization, core responsibility is to preserve or protect the nature. Because its everyone right to protect the environment and its parts for future generations. It’s the responsibility and one of the policy or promise that is made by an individual industry in protecting the mother nature and its resources.

There are so many companies that always thinks of preserving the environment and its surroundings. These company’s strategies and concern towards the better environment and better life work’s better than any other concepts to reach close to the customer. The concepts that company’s follow and products they manufacture with the mission and vision towards the environmental safety and security always wins the customer hearts.

Social Marketing Concepts: this is very important for every company to protect society, the environment and business which basically helps the organization to build the strong relation with customers and increase profits to the organization in the long run. The kind of marketing not only benefits the industry but also to the customer and environment.

One of such company is “Marley” most of the people might be not aware of the name Marely but when thinks of its products like Boat ear phones and speaker etc. than they recollect its Marley product.

Marley is best in following the concept of Societal marketing where the company promotes in such a way that for every product purchase they are going to plant a tree. Which is one of the most innovative promotion towards social cause.

  • The Recyclable products: The raw materials for product manufacture include aluminium, fabric, plastic and wood etc. are recyclable materials. This is one of the great move of the company towards societal marketing of its products. The great use of recycle materials will less harm to the environment and more scope for reusable.
  • Quality product development: The customer need and required products are manufactured in the company that delivers with higher quality and sustainability. The eco-conscious product development made the company best in the world in delivering quality products to its customers globally.
  • Innovative products: The higher innovative, the higher brand value. The company is best in producing innovative products. All the products that are manufactured with a unique design and features which attracts international customers.
  • Product Promotion: The promotion of the products also includes with a social touch through which makes the customer thinks of the purchase of the product for virtual contribution towards the good cause.
  • Commitment towards environment: Its commitment towards the environment is appreciable because of the meaningful contribution that each year a tree is planted. Which attracts the mass audience to purchase the company products to encourage the company in support to the environment.

The company is best at sustainability marketing and good at following societal marketing concepts for the better development and growth of the organization.


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