Question

Why is online marketing to children a controversial practice?

What is the Children’s Online Privacy Protection Act (C O P P A) and how does it protect the privacy of children?

How do companies verify the age of online users?

Should companies be allowed to target marketing efforts to children under the age of 13?

Answer 1

Answer)
World Wide Web is a very interesting place for young minds and it is not going to take long for the children to pick up the skills which they being required to go online. Cyberspace is a place where all the children can get into hate messages, sexual matter and many people who are in search for an innocent people. Young people who are surfing the Internet can get expose to the market that is very manipulative. They might get into activities which might get into negative aspects as well as consequences.
Controversial US children’s Online Privacy Protection Act (COPPA) made restrictions on the websites along with the content for the children to take on and get known to the privacy policies, which provide with the approval of parents of the children who are below 13 years of age, in order to collect and reveal the personal information from them. Permission taken directly from the parent should be taken if the site provides with the access to the third party, which includes chat rooms, emails as well as instant messaging.