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In: Economics

advanfages for a company like emirates of using social media as a way of building a...

advanfages for a company like emirates of using social media as a way of building a brand . 3-4 reasons will do . please illustrate the answers and please also answer in essay form . Thank you in advance

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Expert Solution

          Emirites Airlines is a leading airlines of United Arab Emirites which has main base on Dubai. They work really hard to develop high quality campaigns and a strong presence on social media platforms like Facebook, Youtube, Instagram, etc. This helps them , in part for their global customer base. The internet also eases the process such as Aircraft unvieling to flight schedules and trackers.

            Through social media, Emirites shows the value it places on its employees and the amazing potential to travel. The show stunning examples of storytelling and broadcast to travelers around the world by partnering with global brand. This also encourage the followers to share this content.

            The have endless options . Passengers can enjoy premium liquors, high end cocktails and fantabulous wines from extensive Emirites inflight collections. All these informations can be viewed by the customers in advance through this Medium. All the smartphones are syncronized to communicate with one another for the duration of the flight. All other apps have been blocked from usage except for the one for ordering food.

            A very popular Youtuber Casey Neistat had made a video about the business class experience in this flight and it did help Emirites to catch a lot of customers. The digital marketing team of Emirites not only keep their accounts updated and exciting, but also incorporate influencers to truly capture their customers. This team deserves a great appreciation for this.


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