Question

i need a brief background about McDonald’s. and what is the planning and managing supply of McDonald’s ?

Answer 1

BACKGROUND OF McDonald's -

McDonald's started by two brothers Richard & Maurice McDonald in California in year 1940 . McDonald's first opened its restaurant in Des plaines Illinois on 15 April 1955.

McDonald's is the most visited restaurant worldwide It serve the burger within 3 mins. It has 37000 outlet, serve115 countries. Ray croc First CEO OF McDonald's.

PLANNING AND MANAGING SUPPLY -

MCDONALD'S put focus on business format I. e. McDonald's believe that there franchisee owner is their first and last customer. So they satisfied their employees so that they can provide superior services to the customers.

Strategic value of mcdonalds is Quality, Service, Cleanliness, value for money . It focuses on regional strategy local people, local product, local price. Instead of focuses on too many product it focuses on some selected product which improve its operational efficiency

Internal marketing plan

Educate -training-empower -reward

It focuses on menu innovation. Cut off those products which took time to get ready so that they can deliver those food which can be served in few minutes. Focuses on speedy service system and limited product line