When an incumbent company should be concerned about the substitute products? Use an USA manufacturing company...

When an incumbent company should be concerned about the substitute products? Use
an USA manufacturing company ?

Expert Solution

Apple is one of the big manufacturing companies in the USA who has gained a lot of success over the year alongside companies like Google, Microsoft, amazing, etc

When should apple be concerned about the substitute products?

1. When the demand for substitute products increase companies have to concern. Apple head to head competition is with google. so when the demand for google pixel or Samsung note is more than the iPhone. It should be concerned to the company.

2. When the competitor introduces new technology and its better the companies technology. so its a threat to the company.

3. Availability: when the availability of the substitutes(Google, Samsung) is more than apple products. Its a concern for the company.

4. Marketing: If google or Samsung did better marketing then apple and its impacts on sales. so its a concern for the company.

5. Brand loyalty: Brand loyalty is one of the major things for companies like apple. If the substitute products are able to convert the loyal customers of the companies towards them. It became a major concern for the company.

keosha answered 6 months ago

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