Question

Mitsubishi Corporation plans to enter the markets of Ghana with its new Sports Utility Vehicle (SUV)-- the
Mitsubishi Sogo Sosha Model. You are the Sales Manager of Mitsubishi Corporation for Middle East and African
Markets. Prepare a report for the Board of Directors detailing the feasibility of the proposed venture. Your report
should include the following:

1.1 An analysis of the situation in the aforesaid country by using appropriate tools. (15)

1.2 Industry and its characteristics in the country. (20)

1.3 Recommended strategies and explain why they are the best fit. (10)

1.4 Implementation plans. (15)

Answer 1

Answer:-

1.1) Ghana Comes under africa continent which has more neediness on the planet so SUV selling there will a major test yet anything can be offered to the objective populace so do the analysis what number of individuals are getting how much money,area shrewd analysis of income,we can utilize an outlines to speak to that what are the requirements for the neighborhood populace and which kind of offices they want a SUV.

1.2) Automobile industry is at an exceptionally low rate in Ghana and the chances of expansion are additionally low on the grounds that Automotive industry want great capital consumption and great trained manpower alongside a decent land for the essential activities.

1.3) The marketing openings and strategies to enter such a different market are to be ignored, again and again, to tap the sections in the market which will prompt a lift in deals just as make our item last any longer there.

A significant open door is our shopper in any market, and the greater part of them have a place with higher class therefore the vehicle division in Ghana gives huge chance for the future years. Though the working class isn't tapped in the country till now. The serious issues in the country are there is an absence of financial guide, which is acting as the main ingredient in the moderate ascent segment. many individuals have no entrance to loans, and rent which is expected to claim a car in a rapidly.

There are gigantic variables that effect or they limit the exchange the country. For a considerable length of time many governments around the globe have utilized certain strategies to help the expansion of local car segments that were not plausible financially. This segment has been helped by endowments, non-duty and levy boundaries.

The strategies to enter such markets can gain insight from the models set by other companies, for four wheeler vehicles, general engines had set up its gather plant in Egypt with home office in South Africa, GM has a solid development in many other African regions as well.

Though BMW had opened plants in Egypt, the company made them thing in mind that growing demand in the country is rising, the company retained full responsibility for activities in the south of Africa.

though there are different strategies which can be picked which are as per the following:

Direct Exporting

Licensing.

Franchising.

Partnering.

Joint Ventures.

In any case, to set up a plant, in another market will be very costly, the technique or methodology can be utilized by doing partnering or joint endeavors. one such model is MARUTI SUZUKI in the Indian market.

The best method to go into the business sectors of Africa. our company can join the neighborhood company which has a decent piece of the overall industry and brand name.

1.4) Implementation Plans

To Implement the plans in Ghana, the organizational targets are to be set and fixed, which is trailed by item developing strategies and other plans. the determination of the best possible creation methodology is to analyzed and utilized, to be trailed by which sort of creation process is to be utilized and which infrastructure strategies will be utilized.

Finally how to execute these strategies of creation in an alternate country.

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