Question

Select a private higher institution of your choices

1 provide a detailed explanation with examples of the market/ task environment of the institution u selected

2. identify and detail the activities of the ff functions areas of management in the private higher education you chose:

. The Human Resources function

. The marketing function

. The purchasing function

. Operations function

3 provide a detailed discussion of five management challenges faced by the private higher education institution you chose.

Answer 1

I select Chinmaya college, kerala for this question.

The market environment is quite safe for this institution. There is no competition from top government and aided colleges since the there is a clear-cut divide between students studying in regular colleges and non-regular private colleges like Chinmaya. Since Chinmaya schools have a good reputation, there is a considerable amount of goodwill available to the college. Due to its good infrastructural facilities and goodwill, the college is able to have a robust survival.

Human resource function- It comprises of activities such as recruitment of teachers and other staff, their payment related matters, etc.

Marketing- The college resorts to aggressive marketing efforts, especially during the admission time. The activities include advertising through newspapers, poster placing, discounts in donations and so on.

Purchasing- There is a separate department that deals with purchase of stationeries, furnitures, books, and other items required for education.

Operations- Education is given the prime importance. However, co-curricular activities are also encourages. Institution provides best faculties available along with best infrastructural facilities.

Management challenges

1. Lack of adequate government support since it is a private institution.

2. Unavailability of meritorious students due to existence of regular colleges.

3. Lack of autonomy.

4. Mushrooming of similar institutes.

5. Lack of experience in the field of higher education.