Question

how can i define what the word "customer" means in the context of this chapter and discuss the two different kinds of customers that every business has,in 300 words

Customer Service, 6th Edition

ISBN: 9780133112061

By: Paul R. Timm

Answer 1

A customer is an individual or business that buys another organization's merchandise or administrations. Customer are significant in light of the fact that they drive incomes; without them, organizations have nothing to offer. Most open confronting organizations contend with different organizations to draw in clients, either by forcefully promoting their items or by bringing costs down to grow their client bases.

Understanding Customers

Organizations regularly respect the maxim "the client is in every case right" on the grounds that glad clients are bound to grant rehash business to organizations who address or surpass their issues. Thus, numerous organizations intently screen their client connections to request input on techniques to improve product offerings. Clients are sorted from multiple points of view. Most generally, clients are delegated outside or inward.

Outside clients are separated from business tasks and are frequently the gatherings keen on buying the last products and enterprises delivered by an organization. Inner clients are people or organizations coordinated into business activities, regularly existing as workers or other utilitarian gatherings inside the organization.

Studying Customers
Organizations every now and again study their clients' profiles to calibrate their advertising approaches and tailor their stock to draw in the most clients. Clients are regularly assembled by their socioeconomics, for example, age, race, sex, ethnicity, pay level, and geographic area, which all may assist organizations with developing a preview of the "perfect client" or "client persona." This data assists organizations with extending existing client connections and arrive at undiscovered customer populaces to build traffic.