Question

Introductuon about the topic the" effect of electronic commerce on customer relationship management "

And

literature review about each of the following topics :
1-electronic commerce.
2-customer relationship management.
3-recognized risks and benefits.
4-website factors.
5-electronic commerce content strategy.

(1,000 words)

Literature review about each of the following topics stated whereby you are required to refer to books and journals for each topic.

Answer 1

Answer 1

E-commerce in customer relationship management is related to attracting and keeping the customers which are economically feasible and eliminating those customers who are economically invaluable to the company. Electronic Commerce three has Types of relationship. First is between the enterprise and the customer the second between the Enterprise and  third people working in the Enterprise . Customer relationship is the practice of collecting information about the customer and that information is used to create good relationship with them. Customer relationship focuses not only on the present customer but also on the past and potential customers. CRM determines the customer want and help make enterprise make smart business decisions. Research has shown that the companies who are involved in customer relationship management have four times more sales then the companies were not using CRM. This is because CRM enables the company to save the cost in advertisement. and still see better of return on investment.
Customer relationship in any organisation can be implemented in the following ways
1. The first step is to identify the goals of the organisation. Setting of clear cut objective is the main step in order to get the most out of the customer relationship management. In order to achieve this the company has to focus on getting more reviews on third party websites. The company should also focus on winning back customers who have been lost to competitors.
2. The second step is to improve the customer loyalty.
3. The company must be able to improve its customer service. In order to achieve this answers to questions must be responded quickly and completely in a very friendly way.
4. Transforming the visitors into repeat customers.
5. Creating loyalty programs from those customers who have been repeatedly purchasing products from the company.
Answer 1B

E-commerce basically concerned with buying and selling of goods over the internet. It also involves online payment of the goods or services purchased. Example of an e-commerce amazon. The success of an e-commerce company can be traced to the fact that its founder Jeff bezos is currently the richest person in world.
E-commerce divided into different types like
1. Business to business.
2. Business to customer
3. Consumer to consumer
4. Consumer to business.
E-commerce many benefits as compared to traditional business. The biggest advantage of an e-commerce that is available 24 hours. It allows people to browse products and shop for them. The speed of access is also very high. If a person is visiting a physical store then has to manually look for goods and services he want to buy ,but if a person is purchasing online he has to simply write the name of the product and all the details including the price will be displayed on the screen. It is very easily accessible. Anyone looking for e-commerce website can excess through a mobile or through a laptop. E-commerce great advantage of tracking the browsing history of people. It creates a database of the type of goods a person shops from the website. This feature gives it a benefit to display the similar type of goods which are available and can be purchased by the the consumer.
Answer 2
Customer relationship is the use of Technology for managing the relationships within accompany. The relationship includes basically the the interactions with the current customers and the customers which can potentially be. It helps the company to stay connected with the customers for the purpose of managing it sales, marketing and service to customer.
Customer relationship system manages the data of the customer. It helps in sales and helps in integrating which social media for communication of of companies message. Customer relationship can be divided into two three applications. These are the collaborative analytical and operational. The objective of CRM is to improve the satisfaction level of the customer. This will in turn expand the customer base. The efficiency of the business will also improve. The popular customer relationship systems are freshdesk.com and monday.com.
Answer 3
The risk and benefit in any project are interrelated. The enterprise should aim at reducing the risk upfront and make the company more beneficial for investment. Risk management give the company a insight into the insurance and the liability issue. This helps the company to focus and structure its plan accordingly
The risk Benefit ratio is also important to calculate. The risk benefit analysis is always beneficial to calculate. A certain level of risk is also always necessary to be accepted to achieve a benefit
The risk related to to any subject can be reduced by using procedures which are in assistant with research Design and which do not expose any risk to a particular place.
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