The goal of customer relationship management is to: manage every customer relationship differently.

The goal of customer relationship management is to: manage every customer relationship differently. manage every customer relationship to maximize short-term profitability. eliminate customers who are profitable, but not highly profitable. identify and build loyalty among a firm's most valued customers. generate relationships with competitor's customers.

Expert Solution

The answer is - identify and build loyalty among a firm's most valued customers.

Explanation:

Customer relationship management (CRM) is an approach to manage a company’s interaction with its customers – both current as well as potential – so that value is created by focusing on customer retention and incremental sales. CRM leads to a situation in which customers are satisfied with the products and services being offered to them and this leads to loyalty. CRM leads to satisfied customers and thus higher business in the long run.

keosha answered 2 years ago

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