Question

In a customer relationship management (CRM) system, e-commerce sites use _____ to send notifications on new products and services.

	a.	extranets
	b.	data-mining tools
	c.	spectra
	d.	e-mail

Answer 1

Correct Answer is Option D) Emails

• CRM Emails is making use of email to provide personalized and effective direct marketing contacts and information sharing with prospective clients.
• It helps to stay foremost in the mind of customers and gives them access to information in the best manner.
• In the process, it includes the products to be promoted, why and USPs, the audience is selected, introducing the promotional line, branding the header and break up of the body to provide all information with a signature at the end.
• It clarifies the value and makes the information regarding the offering easier to understand.

Since CRM is a form of backend data the emails are the best form send notifications of new products and services. An extranet can also be used but it is better for insider information with partners, vendors and suppliers and other forms of collaboration.l

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