Question

How does Microsoft practice the following parts of marketing concept? Explain your answer.

a. Customer Orientation

b. Service Orientation

c. Profit Orientation

Answer 1

answer-

Customer orientation-

Under this approach, Microsoft put customer's need and want at priority because this approach Finds out what customers want and then providing it.

Microsoft created Microsoft office software to meet the business and professional needs of students, business person and professionals.

Microsoft created and keep updating its operating system to meet the need of customers to use their computer system in best way possible and get excpetional user interface experience in thier system. Run almost every application and software without any obstacle.

Service orientation-

Under this approach, Microsoft Make sure everyone in the organization is committed to customer satisfaction. Microsoft offer 24/7 technical assistance to customers to solve thier technical issues like use of software, payment, renewal of application etc.

Microsoft hire talent and pay them attractive compensation so that these talent will provide innovative products and services which can satisfy customers need like innovation of cloud computing in onedrive, outlook etc.

Profit Orientation -

This approach focused on the goods and services that will earn the most profit. Microsoft earn profit from sale and renewal of its products like microsoft windows, office suits and other applications. Company offer trails to customers of its products or services and then if customers like to pay for its softwares to continue the use of them.