Question

Case 10- Wyndham Worldwide adopts a stakeholder orientation marketing strategy.

1. How does Wyndham’s stakeholder orientation create a strategic marketing advantage?
2. How do Wyndham’s diverse brands contribute to customer satisfaction and marketing performance?
3. Do the awards and recognition that Wyndham has received for social responsibility and ethics contribute to its financial performance? If so, how?

Answer 1

Natalie Cespedes Case 10

Wyndham Worldwide Adopts a Stakeholder Orientation Marketing

 | Pageaddress the demands. (he Wyndham has de+eloped new initiati+es to "ene%it its &stomers and employees. (hey are working to identi%y and monitor the threats and taken on the opport&nities in this hanging en+ironment. Now on to the seond aronym W is %or weaknesses. (he %ollowing will dis&ss two o% Wyndham#s weaknesses inl&ding $igh Cost o% strategy and Marketing Con%lits. (he third aronym is O %or opport&nity. (he Wyndham an set %orth "y taking part in '&t&re growth in hotel ind&stry and New Markets. As the international property pries are lowering it gi+es the Wyndham ahane to e-pand the hain glo"ally and make strategi deisions %or its "rand image. When the ompanydeide to go into the getting its green erti%iation thro&gho&t its %ailities this opens doors into the go green market pro+iding en+ironmental %riendly prod&ts and it allows a glo"ally ad+antage %or %&t&re endea+ors. 'inally/ the last aronym is (/ whih stands %or (hreats. (he &nsta"le ind&stry and its ompetitors are some o% the Wyndham#s threats. (he ind&stry o% lodging is &nsta"le as it relies hea+ily on eonomi onditions. (he ompetitors inl&de Marriott/ MM/ Starwood/ and Wynn. ,t is r&ial %or the Wyndham to make s&re it is staying on top and in %orward o% ompetition always ha+ing the ne-t "est prod&t. (he points a"o+e s&m &p the SWO( analysis %or sigma. .Wyndham

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s di+erse "rands ontri"&te to &stomer satis%ation and marketing per%ormane in %ollowing ways* Beginning with the Compliane program. (he Wyndham has e-e&ted a ompliane program to strengthen ethis thro&gho&t the ompany. (hey ha+e dra%ted a thoro&gh Code o% B&siness Cond&t that has reei+ed top sores %rom the thisphere ,nstit&te %or its omprehensi+eness and a+aila"ility to stakeholders. Another way the Wyndham ontri"&tes to &stomer is reating a &stomer relationships. When ons&mers think a"o&t and assoiate the Wyndham hotel ompany the %irst tho&ght that sho&ld ome to hand is an &psale hotel hains that targets high end ons&mers. $owe+er/ the Wyndham targets tra+elers %rom aross the world and soial stat&s. 'or e-ample/ they ha+e di%%erent hotels that e-pend the