Question

The concept of value to the company and to the customer in marketing? cite sources

Answer 1

marketing is a very essential aspect of business today because gone are the days when an organization just had to manufacture a quality product and people used to buy it but today as the competition level is very high, organizations need to promote their product in the market with the help of various marketing techniques which will help the organization and the customers achieve their objective. The objective of the organization is to attract the maximum target audience and ensure that the product is liked and preferred by them so that the product can make an impact in the industry and generate revenue for the organization and by this way marketing adds value to the organization. On the other hand the objective of the customers is to gain knowledge about the product and make the right choice while purchasing the product and with the help of marketing strategy the customers can get such information and hence marketing adds value to customers through this method.

References

Chauhan, Gyan; Anbalagan, C. "Strategy and Trends in B2B Business: Opportunities and Challenges - A Global Prospective
McCarthy, Jerome E.: "Basic Marketing: A Managerial Approach". Homewood, IL: Irwin, 1996