Question

In: Operations Management

in a short statement explain the concept of customer and why the concept is important in...

in a short statement explain the concept of customer and why the concept is important in the negotiation process.

Solutions

Expert Solution

A customer can be defined as an individual or organization that gets, purchaser, or buys a commodity or service and can select unlike between merchandise and suppliers. At the deep of trading is having an excellent knowledge of what the buyers require and worth. We generally state to buyers who have a bond with the seller as for the buyer.

The concept is essential in the negotiation process because of the following reasons:

Know your walk-away point and alternatives, Prioritize your goals, Show that you want to negotiate, Remember: All deals are not always winnable, Promote long-term benefits, Make your opening statement short, understandable and credible, Let the customer do most of the talking, ask questions that will help pinpoint their problems and your opportunities, Resist offering solutions until you have a complete understanding of prospect needs.

It helps in knowing Why should someone do business with us? Why are we in business? How can you ensure you and your organization are in similar thinking as buyers? It also assists to have an exact reflection of the general pricing of the services you give. It is the best method to reach the satisfaction of the customer.

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