Question

Name a few of the potential risks that social networking sites may pose to business

Answer 1

> Malware attack is one of the biggest risks. Attackers can insert this malware in Ads, posts ,etc. Applications on social networking sites increase a hacker's surface attacks because most people would run applications on such sites without thinking twice.

> Data leakage. Due to human errors or technical glitches, confidential data about customers might get leaked

> Spam mails increase. Spammers collect personal mail ids through these sites and start sending spam mails to customer's mails.

Because of all these issues , one may decide not to use that particular website and it directly affects the revenues of the business

>.> Reputation Management:

Negative incidents spread very fast on social media and image of company is damaged. Also, companies have to be very careful about what is posted by them in various social media sites. One wrong post can backfire and bring a very bad reputation to the company