Question

Based on your personal experience with social networking, tweeting, etc. if you were a small business person, how would you maximize social media to promote your business? What social media would you use? Please give an example of a business that has effectively used social media for promotions.

Answer 1

If i would have owned a small business , social media promotions and marketing would have been really useful . One of the most important reasons is that it is cost effective . Being in small business , there are always limited resources and channeling them to advertsing would make them unavailable for all other purposes. By using social media effectively one can increase the sales and revenue of its company.

This has been an effective way to communicate to the customers and get the idea of the tyep of market being faced .

Also by prioritizing the customers on social meida , one can avoid to let them go to the competitors.

Social media is more about visualization. So keeping this feature handy , one can effectively use it to promote the products. By providing posts that looks visually appealing and are linked to directly buying the goods could be used . This way instead of scrolling down the posts , the customers would have the opportunity to actually buy it .

These factors if used effectively could help reduce the advertising costs and increase the coverage of the product because social media is almost everywhere.

An example of business using social media effectively

"Peel" , a chinese cell phone case company has been one of the greatest example of social media marketing . It has not only maerketted it product through social media like instagram , but has worked effectively towards it. Replying on the social media to the customers , using facebook stories to describe how their product is different from the rest etc . This has increased not only their presence in the market but has also increased their sales by about 16 times .

(You can comment for doubts )