Question

Discribe TARGET MARKET for dominos pizza where ti describe Demographic, behavioral, Geographic, psychiographic, Socialgraphic

Answer 1

The Dominoes key skill is delivering a freshly cooked pizza within 30 minutes to the customer's doorstep. It’s an American restaurant pizza chain founded in 1960 in Ann Arbor, Michigan. They have 14200 outlets worldwide in 85 countries and have 14100 employees. The main product is the classic pizza with many topping and variations plus a customized range of products specific to address regions taste.

Target Market:

Main Factors	Definition	Dominos Customer
Demography	Age, sex, gender	18 to 50 years, male/ female, middle class, upper middle class
Behavioral	Lifestyle, hobby, regular habits, daily routine, religious orientation	Need easy, convenient hassle free hot meal, Like eating out, active on social media, travel out on weekends
Geography	Population, area, region	The customer with 10 km radius of the outlet
Psychographic	Thinking and attitude, beliefs, values, principles.	Modern beliefs, on the go attitude, looking for budget meals and free deals. The convenience of getting a quick meal. Find daily cooking a hassle, cost-conscious.
Social	Working pattern, social behavior, lifestyle, community, culture	Young parents, working, commute 1-2 hours daily and feel cooking is a chore, don’t know what to have for dinner.They target culturally diverse segment

To sum it up Dominoes targets customers looking for convenient of a delivered hot meal at their doorstep at a short notice. These are social media savvy 18-49 years old having a limited budget and busy lifestyle.