Survey a 3 of your peers/family members/coworkers about what features of a website they feel are...

Survey a 3 of your peers/family members/coworkers about what features of a website they feel are most important when shopping online.

Who are the people you interviewed and what are their demographics?
What features did each of them list?
How are these features similar to those you seek in a website when you purchase products online?

Expert Solution

I had interviewed my mother in law, my husband and my best friend.
Mother in law , age-64 , marital status- married, employment- housewife
Husband, age 31, marital status- married, employment- business
Friend,age 30, marital status- in married, employment - IT employee.
Mother in law listed her important features-
1.Software should be user friendly, because she is not that tech savvy. She prefers only those sites which she can operate easily.
2.Special offers- whenever she will come accross about some special offers or big discounts on a shopping website.She definitely visits that site.
2.Husband-Mobile friendly website-most of his time is spent on phone,so he likes to visit only those sites which are mobile friendly.
3.Friend-1.Wish lists- She visits the sites according to her wish lists.If she finds any of her wishful products on the site,she definitely go to that site and does shopping.
2.Reviews- Also before visiting any site or purchasing ,she makes sure she goes through all the users generated reviews.

When I purchase online , I make sure I go through the users reviews then only I purchase anything for myself.
2. I even see what type of offers they are giving and do the comparative analysis with other shopping sites .

Rahul Sunny answered 7 months ago

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