Question

SITUATION 1 : Peter wanted to buy vitamin supplements for improving immunity. (Explain with 1000 words)

1.1. How the self-image (actual self, ideal self) be the most active in consumption situation on the purchasing process on buying vitamin supplement for improving immunity?

1.2. How the reference groups can influence his purchase in informational influences, normative influences and also value-expressive?

1.3. Will reference groups be equally influential?

1.4 How can the drugstore salesclerk use rewards power, information power and also expert power to influences his purchase?

Answer 1

ANS: Peter wanted to buy a vitamin supplements to improving the immunity due the following reasons----

because we do not get a proper amount of nutrients or all kinds of nutrients in our daily food So, that certain nutrients are difficult to get ,even with the well -planned diet .In this case supplements can be helpful and are easy to take regularly.

*Vitamin C --The best source of vitamin C are fresh fruits and vegetables ,it acts as antioxidant which helps to fight free radical damage caused by the environment processed food and stress .Vitamin C neutralize these free radicals preventing this inflammation. It is also useful to the treatment against serve acute respiratory disease.

*Vitamin D--This type of vitamin mainly get from the sunshine this is hard to come by the food and sunshine activates the body of peter to make this vitamin .Vitamin D helps to make a healthy immune system and this supplements also protect against respiratory infections.

*Vitamin E--- vitamin E also act as antioxidant that help the body to fight off infection .Almonds, sunflowers seeds are high in vitamin E.

* Vitamin A-- Foods that are high in colourful compounds called carotenoids .The body turns these carotenoids into vitamin A , they have an antioxidant effect to help strengthen the immune system against infection.

*Iron--- It acts as part of hemoglobin to carry oxygen to the different of the body .It is mains sources are - seafood, plus, turkey, spinach ,beans, broccoli.

*Selenium--- It has powerful effect on the immune system including the potential to slow the body's over active responses to certain forms of cancer ..

*ZINC --- It reduces the duration of cold and also prevents the entry of virus inside the cell and decreases the inflammatory cytokines in the blood .It also helping to speed up the healing of wounds, improving brain functions.

*magnesium--It supports a healthy sleep cycle, and counter the effects of stress in our body .

*Probiotics---This can boost the gut health and digestive health .