Question

Define the term "netnography," and discuss how netnography HAS BEEN and COULD BE used to develop marketing intelligence. Also, what are its advantages and disadvantages with respect to more traditional methodologies in marketing research?

Answer 1

Ans-
•Netnography is an online research method related to data collection, analysis,research ethics etc.
•Basically it is used as a tool for understanding consumer appriasals, opinions,requirements etc.
•Today it is very difficult to know consumers and their feedbacks about products.
•This approach faciliates taking review of consumers regarding their choice,likes and dislikes and adopting new strategies; it becomes quite easy to satisfy consumers.

•Marketing intelligence is easily created in digital ways which gives information about company products,stategy, information about customers in an efficient and accurate manner.
• Any one query about business can be easily resolved, through this.

*Advantages:-*
•Through this approach different customers with different cultures, requirements are located and also markets reserch becomes effective.
•Today most of the customers prefer online ways of purchasing so connectivity of consumers and their proper satisfaction with quality products becomes possible.
•Through this we adopt different marketing intelligence.By adopting this we can reach number of customers in short time rather than by traditional methods.
•It saves time,cost and efforts of the marketing research team.

*Disadvantages:-*
• Like in traditional method , we can't meet directly the customers and interact them personally for product.
• We cannot convince them individually for purchasing a product.