Question

You can choose the following topics for your essay :

The “Domaine Simha” wine company is currently selling the wine to business customers using the direct selling method. To reach their business customers effectively and efficiently and to increase market share, the Domaine Simha has decided to use channel partners. Recommend suitable channel partners and communication instruments to improve market share of the Domaine Simha business. Justify your selection.

You need to:

Identifies all business to business theoretical and practical issues applicable to the question/topic.

Analyses and evaluates all B2B marketing issues and makes focused, meaningful, and perceptive arguments that encompasses the entire scope of the question/topic.

Applies comprehensive knowledge of B2B marketing theories from academic literature to support the argument.

Please effectively use titles and make sure about the good flow of your writing. Writing demonstrates a sophisticated clarity, conciseness, and correctness; extremely well?organized.

Please effectively use titles and make sure about the good flow of your writing. Writing demonstrates a sophisticated clarity, conciseness, and correctness; extremely well?organized.

You are required to conduct some external research and refer literature to answer the essay questions. Please DO NOT overcite the textbook. You are required to use at least 5 key papers from journal articles to structure your arguments. So you need to use citations for any critical point that you raise throughout your discussion. You may consider using the online sources and journals mentioned in the unit outline.

Answer 1

To improve market share of Domaine Simha business creating an online presence is a must for today's internet era. Online presence give the business a competitive edge over its competitors and it also helps to get close to your clients.
That for various channels that I would suggest would be
Media it is one of the valuable marketing channel for all the businesses and will help to engage and interact with potential clients and understand their needs and wants and accordingly design marketing strategy to sell wine.
Organising webinar to reach clients globally. Hosting a webinar would give a chance to Domaine Simha for presenting his collection of wines and describing the features of wine to all the wine lovers globally.
Creating videos of wine collection and posting it on YouTube.
If the video goes viral then we'll make a huge impact on the business attracting more clients.
Email marketing: This strategy would help to remind the potential client about the presence of Domaine Simha business. So whenever the need arises for the client he would approach Domaine Simha to order wine.

https://www.webpagefx.com/internet-marketing/best-b2b-marketing-channels.html

https://www.digitaldoughnut.com/articles/2017/february/b2b-marketing-which-channels-should-you-focus-on