Topic: Choose a company which are you are starting, and a main product or service that you are focusing on marketing.

1.Introduction to your company and main productor service you are marketing

2.Creating and Capturing Customer Value

3.Company and Marketing Strategy

4.Analyzing the Marketing Environment

5.Managing Marketing Information to Gain Customer Insights

6.Understanding Consumer and Business Buying Behavior

7.Customer-Driven Marketing Strategy

8.Products, Services, and Brands

9.New Product development

10.Pricing

11.Marketing Channels

12.Engaging Customers

13.Direct, Online, Social Media, and Mobile

14.Sustainable Marketing, Social Responsibility

15.Conclusion –the finished product should like something you would present at work.

Use your creativity and design choices to make it look visually appealing.

The Facts: Ann and Bill decided to start a coffee shop. They agreed Bill would provide his specialty coffee-making equipment and that Ann would fund the initial operating costs up to $10,000. They agreed to split the profits equally. They also agreed that Ann is in charge of managing the shop on a day-to-day basis, but both Ann and Bill must agree on all major decisions. Bill receives no specific payment for the use of the coffee-making equipment. Ann receives no specific payment as interest on any funds she advances or for her management efforts. There are no other written or oral agreements between them.

They have not filed any documents with any governmental authority concerning the formation of any type of business organization.

The shop operates from premises leased from an unrelated third party. The business operates under the name Ann & Bill’s Expresso. After losing a total of $2000 over the first five (5) months of operations (which was covered by Ann), in month six (6) the coffee shop earned its first net profit ($200 for the month).

At the beginning of month seven (7) Bill happens to be at the coffee shop and receives a call that an order of coffee beans for the shop has arrived at the supplier’s warehouse. Without telling Ann, Bill takes his car and goes to pick up the coffee beans.

He is distracted from paying full attention to his driving by his personal financial problems. In particular, his bank is threatening to start legal action to collect his overdue $5000 personal loan. His lack of attention causes him not to see Carol, a pedestrian in a clearly labeled crosswalk. Bill hits and injures Carol. Bill is clearly entirely at fault under applicable law.

The Questions: Based on the above facts and limiting consideration to business organization and agency law, please discuss the following five issues. When discussing each issue please explain concisely how you arrived at your conclusions through application of the relevant law to the facts presented.

(1) Has a general partnership has been formed between Ann and Bill? Why, explain fully. (Worth 10 points)

Assume there is a general partnership between Ann and Bill.

Please discuss:

(2) Discuss whether Carol may have claims against Ann & Bill’s Expresso, and Ann and Bill as individuals. (Worth 30 points – 10 points for Expresso answer, 10 for Ann’s answer and 10 for Bill’s answer)

(3) Discuss whether Ann will have a claim against Bill if it turns out that Carol gets a $50,000 judgment that the coffee shop cannot pay and Ann ends up paying all of it? (Worth 10 points)

MARGI sells different types of wine. Customers place orders to the most popular “Summer Wine” at a rate of 125 bottles a month on the average. The store buys this wine from WSCo at $5 a bottle, and a required lead-time of 1.5 weeks. Ordering cost per order for MARGI is $14, and annual holding rate is 22%. Management is worried about daily variations of the demand, thus has decided to increase the EOQ order size by a lot.

1. Would management improve the cycle service level by doing so?
   1. Yes. The average inventory increases.
   2. Yes. If the order size increases, the safety stock also increases.
   3. Yes. The ratio of [Order size]/[Demand] increases.
   4. No. Order size does not affect the service level.
      
2. MARGI used to work with 50% service level before. How much safety stock MARGI held?
   1. I need to know the standard deviation, in order to answer.
   2. No safety stock at all
   3. 50% of the order size
   4. None of the above

To apply the cycle-service-level policy MARGI estimated the monthly standard deviation of demand at 53.5 bottles, where one month is considered 4 weeks.

3. Which statement is correct about the re-order point.
   1. The re-order point can be calculated by (1.5/4)*52)*125+sqrt((1.5/4)*52)*53.5
   2. Please provide the service level required SL, and then I will follow with norm.inv(SL,125,53.5)
   3. Please provide the service level required SL, and then I will follow with norm.inv(SL,125*(4/1.5),53.5*sqrt(4/1.5))
   4. Please provide the service level required SL, and then I will follow with
      norm.inv(SL,125(1.5/4),53.5*sqrt(1.5/4))
      

Management allows holding cost of safety stock to amount to 25% of the annual holding cost of the EOQ policy. What cycle service level can MARGI achieve with this amount of money? Calculate and show your work.

The cumulative timing approach was used to time a job and its elements. Use the following stop-watch readings to determine the duration of each element (5) • Stop-watch reading after element 1 is 0.03 minutes • Stop-watch reading after element 2 is 0.07 minutes • Stop-watch reading after element 3 is 0.13 minutes • Stop-watch reading after element 4 is 0.18 minutes • Stop-watch reading after element 5 is 0.24 minutes

Organization management function at Tesla, and how can they improve the structure

A company orders every 8 weeks. 52 weeks/8 weeks per order = 6.5 orders per year. Explain the non-integer value for number of orders per year.

What is covariation between two variables?

How is "covariation" (or correlation) between two variables different from "relationship" between them?

Why do we need regression analysis to establish relationships between the dependent variable and one or more of the independent variables and correlation analysis is not enough?

CLAIM LETTER ASSIGNMENT

HEFTY TRASH BAGS

While shopping at Walmart, you purchased 4 boxes of Hefty Tall Kitchen Garbage Bags, each containing a $5 rebate for which you were eligible. Upon arrival back home, you completed the rebate forms and mailed them with the required proofs of purchase and receipt; three weeks later, your $20 rebate check arrived. Unfortunately, you got busy and promptly forgot about the rebate check---until 3 months later when you found it while looking for a postage stamp.

Upon presenting the check to cash at your bank, you’re told the check is past it 90-day limit. Thus, you decide to write a claim letter requesting a replacement check from the rebate center, YA, Inc., whose address is 10 South 5^th Street, Minneapolis, Minnesota, 55402. Of course, you will enclose the original, expired rebate check to help expedite the replacement process. You also investigated and decided to mail your letter directly to the person at YA, Inc., that is in charge of the customer service team: Kathleen V. Cowden.

Now, write the claim letter using block style with mixed punctuation.

Note: Walmart, Hefty, and YA are three distinct companies. Walmart is where the product was purchased; Hefty is the brand name of the product purchased; and YA is the company who handles the entire rebate process.

In fact, YA handles rebates for hundreds of companies and processes rebate requests for thousands of products sold by these companies. Thus, it is in the interest of YA to keep customers satisfied.

The marketing team at Stacey Collins Inc. is conducting research to determine the reaction of consumers to its new line of genuine leather clothing. The team is drawing a sample and preparing the questionnaires it intends to send out to the sample. It is also deciding whether it will rely mostly on secondary data or primary data to make its decisions. Considering the five Ps of the marketing research process, the marketing team is currently involved in the:

Which of the following is true of obtaining detailed household demographics on foreign markets?

Which of the following is a primary consideration in evaluating demand influences on pricing decisions?

Johnson & Coleman has created a new line of premium quality writing desks. The company marketed the product by highlighting its durability and functionality. According to the VALS™ framework, to which of the following psychographic groups would the writing desk appeal the most?

Critical Thinking

The global marketplace has witnessed an increased pressure from customers and competitors in manufacturing as well as service sector (Basu, 2001; George, 2002). Due to the rapidly changing global marketplace only those companies will be able to survive that will deliver products of good quality at cheaper rate and to achieve their goal companies try to improve performance by focusing on cost cutting, increasing productivity levels, quality and guaranteeing deliveries in order to satisfy customers (Raouf, 1994).

Increased global competition leads the industry to increasing efficiency by means of economies of scale and internal specialization so as to meet market conditions in terms of flexibility, delivery performance and quality (Yamashina, 1995). The changes in the present competitive business environment are characterized by profound competition on the supply side and keen indecisive in customer requirements on the demand side. These changes have left their distinctive marks on the different aspect of the manufacturing organizations (Gomes et al., 2006). With this increasing global economy, cost effective manufacturing has become a requirement to remain competitive.

To meet all the challenges organizations try to introduce different manufacturing and supply techniques. Management of organizations devotes its efforts to reduce the manufacturing costs and to improve the quality of product. To achieve this goal, different manufacturing and supply techniques have been employed. The last quarter of the 20th century witnessed the adoption of world-class, lean and integrated manufacturing strategies that have drastically changed the way manufacturing firm’s leads to improvement of manufacturing performance (Fullerton and McWatters, 2002).

1. Assess the reasons for using lean thinking (suitable examples), what are the benefits from Suppliers to end users?

2. Due to COVID 19 emergency do you think agile supply chain is the right concept in this kind of situation? Give reason with example.

The Answer should be within 1- 2 pages. for each question

The Answer must follow the outline points below:

• Lean Thinking and JIT Concept
• Agile Supply chain
• Their Main functions
• Reasons with suitable Examples
• Reference

Compare and Contrast tacit knowledge and explicit knowledge. (and use real-life examples)
  
Explain why organizational culture must sometimes change before knowledge management is introduced. (and use real-life examples)

Forecasting

Illustrate your work to show how the answers were obtained. Round to two decimal places. Feel free to illustrate your answers in tables if this helps you to visualize the mathematical functions taking place.

Based on the limited data presented, calculate the potential sales for August to provide the best possible estimate.

Month --- Past Sales (Units)
June --- 38,500
July --- 33,000
August ---  

The following table contains the number of safety violation during the first 6 months of operation at ABC Industries. If a three-month moving average is used, what would have been the forecast for July?

Month --- Complaints
Jan --- 45
Feb --- 39
Mar --- 40
Apr --- 46
May --- 39
Jun --- 40 Jul ---

Identify and summarize the basic methods of job evaluation.

Procurement cost analysis

-Describe the process of strategic/ tactical sourcing

-Explain how to approach cost analysis of specific category (i.e. supply chain function

Some methods of assessment appear to be more useful than others. If you were starting your own business and looking into hiring Executive Assistant, which assessment methods would you use and why?

What process would you go through to establish which assessment methods to us?