How successful is the National Football League’s Chief Sales and Marketing Officers, compared to its main competitors? What are the main internal factors that are determining the success or lack of success of your business?

28. LUSH cosmetic products use of “Charisma” as a product name is an attempt to appeal to what consumer purchasing method?

a. Habitual

b. Attraction

c. Affective

d. Heuristic

e. None of the above

29. “Higher prices generally indicate higher quality”. This is an example of which marketing concept?

a. Bias

b. Observation

c. Market Belief

d. Stimulus Generalization

e. None of the Above

30. Marketers believe that as human beings we have a need to bring our actions and feelings into harmony with each another. This is known as the?

a. Freudian principal

b. Perception principal

c. Consistency principal

d. Conformity principal

e. Cooptational principal

31. Developing a “new” product or service so that it cannot be directly compared to a competitor is an example of what marketing strategy?

a. Balance sectoring

b. Compensatory decision making

c. Consumption motivation

d. Product Categorization

e. None of the Above

32.I made a list of 15 attributes that I wanted a University to have, to help me decide where to go to school. I wanted my choice to be that school that had my “Must Haves” of those attributes. This would be?

a. Evoked set

b. Conjunctive rule

c. Strengthen perceived linkage

d. Internalization

e. None of the above

33.We make purchase decisions to influence what other people think of us. This is an example of?

a. Trait theory

b. Personality

c. Impression management

d. VALS

e. None of the above

After listening to the lecture, viewing the clips and reading the articles, the class should have an understanding of the global impact of the movement of the U.S. Dollar.

The current U.S. President has stated in strong and at times disparaging terms that the dollar was far too strong relative to our trading partners. Notwithstanding his comments and other factors since the beginning of the year, the dollar remains strong relative to other currencies.

Please discuss the following questions in your groups:

1. What are the implications of a strong dollar to U.S. trading partners?

2. How does this benefit or harm, American consumers?

3. Does it benefit American workers?

a small manufacturing firm believes there is a market for (you chose the product) that is customized for the local market. After spending two months in (you chose the country) the president of this firm believes that this product will be successful. Taking into consideration your product and the country, what mode of entry should you use and why? Be specific with at least four (4) reasons.

Ahmed was waiting outside the cabin of his National Sales Manager, Ishfaq, for a meeting. Ahmed has been with cutting edge, a large company in office automation products. About an year aback the company had launched high technology multipurpose products for the top end of the market and advertised for experienced sales executives in a leading newspaper. Ahmed, at that time was with a finance company and a star performer there, Due to economic crises and scams, the entire finance sector went in recession and he at the point was looking for a change, It was Ishfaq, who recommended Ahmed at all stages of the selection he soon joined cutting Edge.

Ahmed liked the challenge of the new job, the environment and thought that he had made a right and a good decision. Three months later, he had been called by Areej, his boss, the head, sales for the north region. He was been told in the meeting that for the last 3 months Ahmed has not picked up any sales for the company. Areej briefed him about his targets and asked Ahmed to meet him next week with his projections. In the next meeting, Areej did not look at Ahmed’s report instead asked him to concentrate on his calls and work. Although 5 months have passed, Ahmed could not get any big order but yes managed to pick up small products and contributed good amount.

Areej was not happy with these orders. He wanted Ahmed to sell new products. He wondered why Ahmed is selling old products in the market. Ahmed got disheartened and thought himself as a loser. Because everyone else in the office was making sales. He did not know what to do. “ Saudi Television company is asking for a scanner free with 3 machines” Ahmed shared with Areej.

Areej, “ How can you allow customers to dictate terms to you like this Mr. Ahmed”?

Areej was making appraisals at that time and was not happy with the performance of Ahmed and put his comments as” Not aggressive and shows no vision, he is slow and has not achieved his targets so far”

When Ishfaq read these comments, he asked Areej to give him some time. He said, “ Ahmed has a good record and has picked up business. May be he need little training on negotiations. You must train him” Areej wondered how he can teach someone skills but decided to accompany him to certain calls and try to improve the situation.

Next week, Areej accompanied Ahmed to a MNC and returned back office with an order of 13 big scanners and 5 printers. While driving back, Areej in an upbeat mood said, “ Ahmed, what you have to do is to convince the customer that they have a need and do not be so rigid in negotiations, make ample leenway. Quote higher and come down slowly through the deal”

Next day Ahmed was been asked to visit an existing customer, Ultra Channels and had a need of 12 scanners and 7 fax machines. Ahmed went to the office and discussed at length about their requirements. He found that since it is a liaison office and also the work force is just 20, so instead of 12 scanners and 7 fax machines, 8 scanners and 4 fax machines will serve the purpose. The Branch Manager was impressed and appreciated Ahmed a lot over the phone to Mr Ishfaq.

Listening to the whole story, Areej got angry, called Ahmed, “ Look I have targets for my region and I have to achieve them. How can I do with people like you who go to the client and recommend them to buy less products. I do not understand how can you be so stupid”. This was on for 20 minutes and finally Ahmed said, “this is our duty to build an honest rapport with the client and also suggest them the best so that we can look forward for a long term relationship. I think this is the right way “

Areej was upset and next week called Ahmed and a list of fixed clients. Areej said,” these clients were profitable at one point of time but because of competition have shifted. If will get extra incentive on bringing any order form these clients”. Areej was relieved on this shift as he was not keen to have Ahmed with him.

Hearing this, Ishfaq called Ahmed in his cabin and asked him, “Are you not happy with your work?”

1    What is the major issue in this case?

2    Analyze the approach of Areej and Ahmed, which one is correct?

3    If you were Ishfaq, how you will improve the situation?

"Despite the emergence and development of evidence-based practice (EBP) in recent years, its adoption continues to be limited. This study used Rogers’s diffusion of innovation theory to identify the factors that advance EBP adoption, determine the process by which such adoption occurs, and develop an EBP adoption model" (Mehdi Mohammadi et al., 2018).

In 500 words discuss the above statement and show how EBP can be adopted into your work environment. Give relevant examples.

Develop a marketing plan for an existing or a fictitious company that plans to launch kefir chocolate.

This marketing plan should include these parts specifically; product, target market, price, place, promotion and SWOT Analysis of the product.

The parts in the below should be explained deeply.

Product: What is your product? Why do you think this idea would work in Turkey? Provide a 1-sentence mission statement as the producer/marketer of this offering. What is your competitive advantage with 1 sentence?

Target Market: Who is your target market, give a detailed account of your target market; who are they? What bases of segmentation are you using and why? State at least 2 different segmentation criteria that you prefer to use. Refer to the segmentation strategies

Price: What is your pricing strategy? Why are you using this pricing strategy?

Place: Where will you sell your product and why? Will you use direct or indirect channels?

Promotion: Hypothetically, create a marketing communications campaign for this product.What promotion (communication) mix elements will you use and why? Where (what media) will you use to communicate your product? Explain why you’ve chosen this particular media type.

SWOT Analysis:Make a SWOT analysis for your product/service. Write 3 strengths, 3 weaknesses, 2 opportunities, and 2 threats.If you only write one word and do not provide any explanation next to it, I won’t be able to understand what you think.

Please write clearly

An organization is typically centered on its mission and vision, but it may not always do as its statement says. Using the provided advanced organizer template, complete the following: List the information about the company Analyze the degree of alignment between what the organization is currently doing (actions) and their mission, vision,values, structure, and culture

Describe the organization in the follow chart:

Analysis

Based on your advanced organizer and further research, analyze the degree of alignment between what the organization is currently doing (actions) and their mission, vision, values, structure, and culture.

Citations

Access the Reference & Citation Generator for citation assistance.

You are asked to write a legal memorandum which follows the IRAC method. In this method you are expected to identify the ISSUE presented to you, identify the RULE(s) that are applicable, APPLY the rule(s) to the case and provide your CONCLUSION.

Semester Assignment #1

Tim and Lisa Parker have come to your law office and relate the following facts: While Tim and Lisa were still married, Lisa purchased insurance on their home from American Security Insurance Company. The policy was issued on November 3, 2010, listing the “insured” as Lisa L. Parker. Shortly thereafter the Parkers entered into a separation agreement under which Lisa deeded her interest in the house to Tim. The Parkers were divorced on August 26, 2015. On November 28, 2016, the house was destroyed by fire. American Security refused to pay on the policy, claiming that Lisa had no insurable interest in the property at the time of the loss. The Parkers sued the insurer, contending that they were entitled to payment under the policy issued to Lisa.

Their misfortune with insurance companies did not end there, after additional discussion they also related:

They also owned rental property in Lake Charles, Louisiana, that was damaged by a tree falling into the building, shearing off a portion of the facade during Hurricane Sam in September 2014. By October 7, 2014, they notified their insurer, Lafayette Insurance Co., of the damages to this property. In September 2016, two years after the hurricane, the Parkers filed a lawsuit against the issuer for breach of the insurer’s duty of good faith and fair dealing in adjusting losses associated with the hurricane. The jury found in favor of the Parkers, concluding that the plaintiffs sustained losses in excess of the amount paid under the defendant’s policy in the amount of $144,800.00. Further, the jury concluded that the defendant: (1) failed to initiate a loss adjustment to the property within 30 days after notification of loss; (2) was arbitrary, capricious, or without probable cause in failing to pay any claim due within 60 days after receipt of satisfactory proof of loss; (3) failed to make an offer to settle the property damage within 30 days of receipt of satisfactory proof of loss; and (4) misrepresented pertinent facts or insurance policy provisions related to coverage at issue. From a judgment for the Parkers, Lafayette appealed.

After the meeting the Parker’s decide to retain your law firm to deal with these two issue. As a firm paralegal you have been assigned to the case to assist the assigned attorney who happens to be the senior partner of the firm. The senior partner would like you to provide a legal memorandum. In the memorandum you are required to identify the issues, the rules, how those rules will likely be applied and your conclusion about how any legal action will play out. Remember you must base all of your positions on the law or facts and must cite accordingly.

Assignment #2

Thomas Crowne is in your law office asking for legal help. He states he had over $300,000 in student loans that were used to finance his education at Mercer University where he obtained an A.B., an M.B.A, and another unspecified graduate degree as well as a large number of courses toward his J.D. degree. He did not make payments on these student loans. In 1996, he was elected assessor for Putnam County, Tennessee, a position he held for two years and four months. He was then convicted of the first-degree murder of state senator Tommy Burks. He exhausted all of his appeals and is currently serving a life sentence without the possibility of parole. The debtor has one dependent, a son born in August 1998. The circuit court for Putnam County, Tennessee, ordered Crowne to pay child support of $161.00 per month plus $7,254.20 in medical expenses. Crowne did not make any of the court-ordered child support payments and was in arrears by more than $23,515.00. Crowne asked to have his student loans discharged on the basis of his hardship.

You have been assigned as the paralegal to assist in this case. Ron Reacher is the attorney assigned and has asked you to research the facts of the case and provide a memorandum outlining the applicable issues, the applicable rules, how the rules apply to the facts and an opinion of the outcome of the case. He has also asked that you make sure to include:

How Bankruptcy Is Declared, Administration of the Bankruptcy Estate, Debtor’s Duties and Exemptions, Discharge in Bankruptcy, Reorganization Plans under Chapter 11, and Payment Plans under Chapter 13.

Remember you must base all of your positions on the law or facts and must cite accordingly.

Assignment #3

Norman Fell is in your law office and relates the following information: He attended an auction at B & B Antiques, Auction & Realty, a business owned and operated by Ray Thompson, Deborah Thompson, Bo Thompson, and Laura Thompson (collectively 'the Thompsons'). Fell purchased five lamps that were identified at the auction as “Tiffany” lamps and one lamp shade that was also identified at the auction as a “Tiffany” product. Fell spent a total of $56,200 on the lamps.

Fell contacted Fontaine's Auction Gallery in Pittsfield, Massachusetts, to inquire about selling the lamps in an auction. Fontaine's sent Dean Lowry, an expert in Tiffany products, to examine Fell's lamps and Lowry determined that the lamps were not authentic Tiffany products but were, in fact, reproductions. Fell filed suit against the Thompsons and B & B for fraudulent suppression, fraudulent misrepresentation, and breach of warranty, breach of contract, negligence, and wantonness. B & B was dismissed from the case because it had not yet been properly formed as an LLC. The Thompsons claimed they thought the lamps were authentic and that their auction brochure contained the following:

Conditions of Sale:

1. All property is sold AS IS WHERE IS, and we make NO guarantees, warranties or representations, expressed or implied, with respect to the property or the correctness of the catalog or other description of authenticity of authorship, physical condition, size, quality, rarity, importance, provenance, exhibitions, literature or historical relevance of the property or otherwise. No statement anywhere, whether oral or written, shall be deemed such a guarantee, warranty or representation.

On a motion for summary judgment, the court found for the Thompsons, indicating that Fell trusted blindly and should not have done so. Fell asks you to help him appeal the decision.

You have been assigned to the case along with attorney Miranda Suarez. She has asked you to research the case and provide a memorandum. In the memorandum you are required to identify the issues, the rules, how those rules will likely be applied and your conclusion about how any legal action will play out. Remember you must base all of your positions on the law or facts and must cite accordingly.

JunkCo is a electronics wholesaler. One of their best customers is SoSo Buys, a big blue box electronics retailer. Today, SoSo Buys calls JunkCo and orders 500 of the new XL1 tablets. JunkCo, says: "no problem, we will ship them out tonight." When JunkCo goes to their warehouse to fill the order, oops, there is a problem: JunkCo only has 450 of the XL1's in stock. To keep SoSoBuys happy, JunkCo decides to complete the order with 50 of the next better tablets, the XL2, but only charge SoSoBuys the price of the XL1. Discuss the legal implications of JunkCo's actions. Did JunkCo breach its contract with SoSoBuys? If so, what amount of damages should SoSoBuys be entitled? Has SoSoBuys actually been injured?

Think about your current company (or one you have work with previously) and pretend you are in charge of recruitment efforts. Specifically, how might you change the current recruitment process at your company using technology? Explain

Case Study 3: ELYSIAN CYCLES                                      

Located in a major southwestern U.S. city, Elysian Cycles (EC) is a wholesale distributor of bicycles and bicycle parts. Its primary retail outlets are located in eight cities within a 400-mile radius of the distribution center. These retail outlets generally depend on receiving orders for additional stock within two days after notifying the distribution center (if the stock is available). The company’s management feels this is a valuable marketing tool that aids its survival in a highly competitive industry.

EC distributes a wide variety of finished bicycles, but all are based on five different frame designs, each of which is available in several sizes. Table 1 gives a breakdown of product options that are available to the retail outlets.

Table 1. Prices and Options of Available Bicycles

EC receives these different styles from a single manufacturer overseas, and shipments can take as long as four weeks from the time an order is made by telephone or Internet. Including the costs of communication, paperwork, and customs clearance, EC estimates that it incurs a cost of $65 each time an order is placed. The cost per bicycle is roughly 60 percent of the suggested list price for any of the styles available.

Demand for these bicycles is somewhat seasonal in nature, being heavier in spring and early summer and tapering off through fall and winter (except for a heavy surge in the six weeks before Christmas). A breakdown of the previous year’s business with the retail outlets usually forms the basis for EC’s yearly operations plan. A growth factor (either positive or negative) is used to refine further the demand estimate by reflecting the upcoming yearly market. By developing a yearly plan and updating it when appropriate, EC can establish a reasonable basis for obtaining any necessary financing from the bank. Last year’s monthly demand for the different bicycle styles that EC distributes is shown in Table 2

Table 2. Monthly Bicycle Demand

Because of the increasing popularity of bicycles for recreational purposes and for supplanting some automobile usage, EC believes that its market might grow by as much as 25 percent in the upcoming year. There have been years when the full amount of expected growth did not materialize, however, so EC has decided to base its plan on a more conservative 15 percent growth factor to allow for variations in consumer buying habits and to ensure that it is not overstocked excessively if the expected market does not occur. Holding costs that are associated with inventory of any bicycle style are estimated to be about 0.75 percent of the unit cost of a bicycle per month.

Develop an inventory control plan for EC to use as the basis for its upcoming annual plan. Justify your reason for choosing a particular type (or combination of types) of inventory system(s). For your particular plan, specify the safety stock requirement if EC institutes a policy of maintaining a 95 percent service level.

Saint Mary’s University jointly runs a dual degree program with the Beijing Normal University at Zhuhai. In order to do so, Saint Mary’s provides faculty to instruct in China. For the spring session scheduled to run from April 22^nd to May 31^st, 2019 Saint Mary’s had an individual prepared to instruct this course. This person entered into a contract with SMU which stated in part that the individual would instruct in China during the entirety of the spring session, but said nothing about cancellation by either party. At some point on or about late February, this individual advised Saint Mary’s that they would not be able to come to Zhuhai. Assume for the purposes of this assignment that the individual had been diagnosed with cancer, and was unable to travel.

In or about early March Professor Scott had been offered and had accepted a position as the new instructor by Saint Mary’s. A contract was entered into that included, among other things, clear instructions that he would need to secure the appropriate Visa that would allow him to travel to Zhuhai. As time was tight (in legal terms we say that time was of the essence) Scott was encouraged to go ahead and book flights and make the necessary arrangements in order to be in China to start classes on April 22.

In Canada, the Chinese embassy is responsible for issuing appropriate Visas for travel to China. In order to facilitate the processing of applications, the embassy utilizes an independent company known as the Chinese Visa Processing Centre Limited…this company is a separate entity from the government and operates at arm’s length from the embassy. Applications are filled out online, and when complete, the applicant must print the application form and attend in person at the offices of the Chinese Visa Processing Centre where they pay a fee and also provide biometric scans that enable the embassy to conduct their work. The Chinese Visa Processing Centre essentially pre screens visa applications to ensure conformity with the established decision parameters. If there are readily apparent issues, for example an expired passport or things of an administrative nature, then the Chinese Visa Processing Centre will hold an application pending the correction of the issue by the applicant. The Processing Centre also states that applicants who cannot pick up their passport in person must provide a prepaid pre-addressed return envelope so that the passport containing the Visa can be returned to the applicant.

Scott prepared the online application form as advised. Given the type of Visa required, Scott needed a letter, known as the Foreign Expert Invitation Letter issued by the provincial government in Guangdong, China. Although this letter was not mentioned in the contract, Saint Mary’s represented verbally that they would secure the letter for Scott. Saint Mary’s did, in fact secure the letter, which was advanced to Scott via email on March 19. Having completed the application, and with the letter in hand, Scott flew to Ottawa to deliver the visa application.

Before that however, Scott had booked flights from Halifax to Zhuhai that would have him arrive in China on April 19 in time to begin classes on the 22^nd. Scott was instructed to secure cancellation insurance on all flights. Scott did, in fact, pay for and receive a policy of insurance that clearly stated that it would cover the cost of flights cancelled due to medical emergencies or death, including medical emergencies or death to immediate family members of the insured party.

While sitting in the departure lounge awaiting his return flight to Halifax, having attended at the Visa Processing Centre as required Scott received a telephone call from the Chinese Visa Processing Centre and was told that the embassy has already had a look at the Foreign Expert Invitation Letter. Scott was advised that the letter would not suffice because it lacked certain information, and also because it needed to be issued by the appropriate government authorities in the Guangdong Province. The letter had actually been issued by the University, in accordance with past practice This issue had not been raised for previous applications.

As a result of this problem, it became impossible to travel as planned and Scott advised his travel agent that the flights would need to be cancelled or changed. Further, Scott and officials at Saint Mary’s decided that he should not rebook any travel until it was absolutely certain that the new letter could be obtained.

On April 19, Scott received a different Foreign Expert Invitation Letter and forwarded it to the Chinese Visa Processing Centre. They acknowledged receipt on April 22 and indicated that he should receive confirmation that the Visa had been processed by April 26.

With this new knowledge, Saint Mary’s and Beijing Normal University at Zhuhai amended the start date of the course to May 6.

On April 26, Scott received word that his Visa had been processed and his passport had been placed in the provided pre-paid, pre-addressed envelope and put in the mail. The expected delivery date was April 29. Unfortunately, on April 29 it was discovered that the passport had been delivered to any entirely different address, not in Halifax Nova Scotia, but in Mississauga Ontario, 2000 kilometres away. The address label on the envelope that had been purchased from Canada Post had been tampered with before it was sold. When it was placed in the postal system by the Chinese Visa Processing Centre, it had two different addresses, and Canada Post picked one but they picked the wrong one. When contacted by Scott, Canada Post officials advised that once the envelope had been placed in the mailbox of the receiver, it became the receiver’s property, and Canada Post could not recover it because this would constitute theft. They took no responsibility for the envelope, saying it was the buyer’s problem.

Fortunately the passport was located. The individual that had the passport said that he would return it if Scott came to get it at his home. When Scott travelled to the home, the gentleman said he would only return it if Scott paid a significant reward. At first Scott declined, but the gentleman indicated that he would call the police and state that Scott was trespassing on his property. Scott felt he had no choice, and so he complied and made the payment.

When Scott returned to his hotel with the passport, the rain started to fall heavily. The stone walkway at the front of the hotel was quite slippery, and unfortunately Scott fell and injured his shoulder. Hotel staff would take no responsibility for the injury, stating Scott should have been more careful as it was raining. A sign on the wall of the hotel indicated that the paving stones could become slippery when wet, and patrons of the hotel were cautioned that the hotel accepted no responsibility for injuries. Unfortunately, the hotel concierge had left a luggage cart in front of the sign such that it was not visible.

1. IDENTIFY ALL THE POTENTIAL LEGAL ISSUES WITH REFERENCE TO THE MATERIALS COVERED IN THE COURSE. YOU MAY PREPARE YOUR ANSWER IN POINT FORM. NOTE ALSO THAT YOU ARE ASKED ONLY TO IDENTIFY THE POTENTIAL LEGAL ISSUES, SO A COMPLETE ANALYSIS IS NOT REQUIRED. (50 points)

2. ASSUME YOU ARE A LAWYER RETAINED BY SAINT MARY’S. ADVISE SAINT MARY’S OF ALL OF THEIR RIGHTS AND OBLIGATIONS IF SCOTT HAD NOT BEEN ABLE TO SECURE THE VISA. (10 points)

3. IDENTIFY, WITH REFERENCE TO RISK MANAGEMENT STRATEGIES, AREAS WHERE RISK WAS ENCOUNTERED AND HOW THE PARTIES DEALT WITH THE RISK. SPECIFY THE PARTICULAR RISK MANAGEMENT STRATEGY. (35 points)

4. WOULD IT MAKE ANY DIFFERENCE TO YOUR ANALYSIS IF SCOTT WAS PAID OR IF HE WAS A VOLUNTEER? WHY OR WHY NOT? (5 points)

Describe three different types of selection interviews with similarities and differences.