Question

Analyze Amazon’s actions for instances of inconsistencies or practices where the words in the mission, espoused values, or goals do not match the actions of the firm. Should Amazon be concerned about its corporate social responsibility (CSR) or about balancing stakeholder and stockholder needs?

Answer 1

Amazon is the online retail business started in 1994 as an online bookstore. Now in 2017 it become the world’s one of the largest online retail business which is spread in almost all countries of the world. How this small business grown up in such a big size ? This transformation is due to the strategic planning & strategic execution by the Amazon team over a period of more than 20 years.

Amazon followed the basic strategy of 4+2, which helps the improvement in the business. Amazon followed the strategies as

1. Strategy
2. Execution
3. Culture
4. Structure

Amazon followed the basic strategy as – develop strategy, plan execution, maintain the culture at work place & have the flat structure at the organization.

This strategy was further improved with further strategic planning as

1. Talent
2. Innovation
3. Merger/ Partnership
4. Leadership

Work on getting the better talent. Then apply innovation as much as possible to meet the customer demand in very efficient way. Explore the mergers / partnerships wherever possible or wherever possible to improve the business. Then maintain the leadership in the market so that the business can be continues on its growth path.

We can see the above example of innovations which are explained in the above content for improving the online book store business with continuously improving the online feature & so that customer can do the shopping very easily.

Amazon continuously improves the information system to improve the online business by applying innovation continuously.

Amazon is a e commerce industry and Amazon is continuously working towards the achievements of its value, goal and always work for the best Amazon. It is the goal of any business to have ethics and work for the best but in Amazon there is an inconsistency in maintaining the value, strategy and ethics of the customer. Sometime Amazons does not satisfied customer or they face incontinence.

Yes Amazon should be concerned about its corporate social responsibility (CSR) or balancing stakeholder and stockholder needs. The stakeholders are the person they support the organization growth in the e commerce industry. Stakeholder also works for increasing the corporate social responsibility of Amazon. Any e commerce industry is affected by its stakeholder or vice versa. Stake holder can be a single person or group of person they work for the growth and development of company.

In this way the Amazon can take place its growth and development also it gets increment in its customer social responsibility.