Identify three key sources of digital competitive advantage. For each source, identify a company that you believe exemplifies that digital competitive advantage in today's world and specify the ways you see them using Information Technology to achieve that advantage. In each key area, you should explain based on your understanding.

Marketing Assignment

Find a brand that is utilizing all five promotion tools (Advertising, Sales Promotion, Personal Selling, Public Relations, Direct and Digital Marketing) and describe how they are using each. You must cite SPECIFIC EXAMPLES. Please don't write that they are using digital marketing like social media or that they have advertisements on TV. Please point to specific executions.

The concept of Mutually Assured Destruction (MAD) is largely a product of Game Theory. Describe MAD and describe the tenents of Game Theory utilized when developing this policy. please no plagiarism. I need 2 pages of work.

Looking ahead and if you ever had to turn around your business, what event would likely be the key issue that drives that problem? What means would you use to address that problem before your business is up and running? List some potential occurrences that would cause you to consider turning around your business.

Discussion Board: (200-250 words)

Have you participated in online promotions (e.g., on Facebook or IG), and if so, what has been your experience? Considering just a single online promotion that you participated in and considering yourself representative of the brand's target market, do you think the promotion accomplished its objective?

If you haven't participated in an online promotion, visit a local grocery store and identify five instances of sales promotions. Describe each promotion and comment on the objectives that the promotion was intended to accomplish for the sponsoring brand or for the retailer.

Subject: Competitive strategy

How companies evaluate their competition, the type of environment they compete in and a couple techniques to use in creating a Competitive Strategy. Discuss the importance of a Competitive Strategy and provide an example of a Competitive Strategy that a company uses. Write at least 300 words.

You are an RD running a weight-loss and healthy eating program at a local endocrinologist’s office. This three-month program consists of once-weekly private, one-on-one nutrition counseling sessions with you, as well as once-weekly group meetings where you lead a discussion on a topic relevant to healthy eating and physical activity. It costs $600 to enroll in the three-month program. Currently, you have 20 clients enrolled, all direct referrals from the endocrinologist’s practice. The program is designed to appeal to both men and women, ages 18 and up.

The endocrinologist would like to grow this wellness program and expand it beyond her own client pool. Not only do you have to market the program to attract new clients but also create marketing tools that will keep current clients interested and possibly spur them to re-enroll beyond three months if needed. This takes time, and you are the only RD managing the program, plus counseling clients.

You need to consider your competition. This includes not only other dietitians in your area but weight-loss companies that are well known and cheaper, such as Weight Watchers. One advantage is that your program may be covered by some insurance plans, mostly for cases where clients have diabetes.

Another consideration is that you have little experience with marketing. You do know how powerful marketing can be to help build the practice. You have a limited budget that will not allow for advertising on TV, radio, or in local newspapers. In addition, the endocrinologist does not use or understand social media such as Facebook. She feels the program can grow successfully by word-of-mouth alone and that marketing may not be necessary. You must figure out a way to create buzz about the program to get potential clients in the door within budgetary constraints.

1. What are your challenges in marketing this weight-loss program? What are some things you may be unsure of in this marketing process?

2. Using information from your text about brand image, identify a “brand image” for your weight-loss program. Be creative in coming up with a name for the program, potential slogan, brand logo, and other branding ideas.

3. What marketing tools will you use? Consult your text and the three websites listed at the beginning of this case study. Also use any of your own knowledge on topics such as social media (e.g., Facebook, Twitter). List each marketing tool and your rationale for choosing that particular tool. Be sure to include a mix of traditional marketing tools and new ones such as social media. For each tool:

• Explain what the tool is and why you are using it.
• What audience do you plan to target with this tool?
• Draft an example of the actual tool, or an outline of what content will be included in the tool.
• How do you plan to measure the success of this tool

4.outline a timeline for rolling out your marketing plan

5. identify some tools you will use for current clients to keep them interested in the program and returning for more nutrition services as needed.

6. Describe how you will evaluate and measure the success of your program and your return on investment (ROI) for each marketing tool used in order to determine whether they are cost-effective enough to be used again. Brainstorm ideas on your own and consult Step 5 (“Evaluation”) of the Social Marketing for Nutrition and Physical Activity web course.

Can the Hollywood movie studios create breakthrough hits that are attractive for both the Eastern and Western audiences? What type of global strategy will it entail?

Subject: Implementing Strategy

Present your thoughts on why implementing change is a difficult process and provide an example of a company that implemented a change (either a process, product, service, etc.) that was either successful or a disaster. Write at least 300 words.

Step 1- Choose one of the following scenarios:

Stage collapse at an outdoor concert (No deaths, 50 in hospital with minor injuries

An awards event happened at a local hotel and 5 people are in hospital with food poisoning

Theft by an employee at a non-profit

4. Drunk driving charge by a politician

5. COVID-19 outbreak at a hospital (we will downplay this from the current situation)

Step 2 – Complete each of the following items based on the scenario that you have chosen

You are the public relations director for one of the above scenarios and you know that within days negative headlines and TV news stories will appear throughout the local news.

a. What do you do first?

b. What public are you most concerned with?

c. How will you respond to the media?

d. Why is it important that you respond?

1. Pretend you are holding a press conference to provide information to the media and public in room 246 at TCC on April 13th at 10 am.

1. Write a media advisory to encourage the media to cover your press conference

2. Anticipate questions that you would receive from the media at the press conference

1. Write down potential questions from the media and prepare the answers applying the readings you reviewed in this module to your responses.

3. Develop 2-3 key message points and a sound bit to provide to the reporter

4. Write a press release that would be sent out to your media contacts after the press conference.

Problem 3.1: Reliability. Suppose that I have the following three-step system, with the listed reliabilities:

Step 1: .60 Step 2: .90 Step 3: .80

1a) I have to run the system two times in a row, and all steps must work both times. What is its reliability?

1b) Suppose that I have the following two upgrades in mind:

Option A: The system will still work as long as it is reliable at least one of the two times.

Option B: The system must still work both times, but I’ve added a backup to Step 3 that also has reliability of 0.8.

Assume that cost is not a factor: which gives me better reliability?

In light of the COVID - 19 pandemic, I thought it would be interesting and applicable to have a look at companies around you or large corporations and observe how they are handling public relations. Originally, you were supposed to interview a client and do an actual public relations plan for that company. I think it is more relevant to observe what is happening now and how public relations can work at a time like this. I want you to essentially do a critique/review of your chosen company using a similar format that you would have used in your original assignment. There are so many great examples out there of companies that are doing good things for people and the community. This should not be hard but will help you meet the outcomes of this assignment. I posted the story on the great PR that Sunwing airlines has done recently. I read that Dominos is donating pizza to students in residence at Holland College and UPEI. That's a great move on a strong target market for them.

Using the above headings, this report should be 4-5 pages with citations of your sources of information.

I am looking forward to reading your reports!

• Overview of the company
• Their PR goals overall and during the pandemic
• Strategies they have done in the past
• Strategies they are presently using
• Their target audiences
• Their present media outlets used

LP 3. A manufacturer wants to maximize the profit of two products. Product X yields a profit of $ 1.50 per unit, and Product Y yields a profit of $2.00 per unit. Market tests and available resources have indicated the following constraints: The combined production level should not exceed 1200 units per month. The demand for product Y is no more than half the demand for product X. The production level of product X is less than or equal to 600 units plus three times the production level of product Y.

Please provide step by step of how do you solve the constrains. I have been reviewing other posts on the same question, but they do not specify how constraints were solved. I want to learn how to solve it. no just to copy your answer.

Solve using the graphing the intercept with the elimination method. Do not use excel.