Question

What if Leaders Institute appointed a Chief Communications Manager (CCM) who will be responsible for identifying, developing and monitoring all the communication channels within the organisation? Please provide detailed answer on this question. 1000 word essay

Answer 1

A Chief Communications Manager (CCM) had a great role to play for the development of proper communication channel within the Leaders Institute. CCM tries to make perfect coordination with marketing department, administration department, accounting department within the Leaders Institute. CCM monitors the actions of the marketing department so that there is perfect branding of the Leaders Institute so that the institute is known to prospective customers and they will come to avail the service. CCM identifies the area where there is communication gap between the positive points of the Institute and the knowledge of the customer. CCM takes a initiative that all messages be properly communicated from upward level (CEO, Managing Directors, Top Managers) to the lower level (clerical staff) so that all could work towards fulfillment of the objectives of the Leaders Institute. CCM for a Leaders Institute makes communication with the students to understand what they expect from the institute and communicates with the teachers of how the requirements of the students can be fulfilled. CCM coordinates with the teachers to understand what they need more to prefect delivery of the teaching materials to the students. In order to fulfill the requirement of the teachers CCM communicates with the top management for proper budgeting of the expenses and makes proper coordination with the accounting department so that amounts are disbursed to the proper accounts so that teachers can utilize those resources for the proper delivery of the teaching material. CCM make proper communication with the human resource department so that best teachers are appointed at reasonable salary. CCM monitors the teacher’s performance in delivering the teaching material so that it leads to increase in number of students and thus will lead to increase in revenue of the Leaders Institute. CCM takes proper care to showcase the achievements of the Institute to the outside world so that there are more of students admitted. CCM makes communication with the corporates to showcase the talents of the student to the corporates, how students are trained on leadership roles, how students can use their talents and training to the development of the organization. Thus students get placed companies and thus CCM showcase this success to the outside world and thus number of students admission increase and revenue of the institute increases. CCM communicates with the marketing department so that proper campaigning was made all around. CCM communicates with the students and teachers to understand the grievances and makes further communication to resolve those issues. CCM communicates with the accounting department so that proper payments are made. CCM communicates with various funding agencies so that funds are borrowed at reasonable interest rates and those can be applied properly so that they generate further revenue. CCM communicates with the investment managers to get a view that funds are invested in various products so that earning of the institute increase and thus institute have to borrow less from the outside funding companies. CCM communicates with human resource department so that proper legal requirements be fulfilled in proper deduction from employees salary and those get saved in proper account and legal formalities be fulfilled. CCM communicates with the internal auditing and statutory auditors to understand that there is proper functioning of the whole institute and to understand the loopholes and thus communicates with the top management and stakeholders of how those loopholes can be removed. CCM communicates with the stakeholders to understand the strategies of the institute and properly communicates those strategies so that everyone in the institute can contribute to the fulfillment of those strategies. CCM communicates with investors and tries to bring more investors so that investment counts increase on the institute and investors get proper return so that they tend to invest more on the institute and thus institute have the funds available for growth of the institute.CCM communicates with the human resource department to take steps of how the motivation of the employees can be increased so that they could all work together for the development of the organization. CCM plays a great role in every aspect for the success of the institute.CCM tries to remove the barriers to the communication so that all messages be conveyed to the desired persons.If CCM was not there in the Institute , then there will be always gaps in communication and there will be massacre within the institute in proper functioning. CCM makes every step in the institute to have a proper horizontal and vertical communications within the institute.CCM tries to generate more revenue for institute by proper maintaining of all around communications within the institute. Many organisations fails because of improper communications and CCM tries to fulfill that gap in communication. CCM through his communication channels tries to find different avenues and new strategies for the development of the organisation. CCM conveys these informations to the top level management for implementation.CCM is indispensable, an institute will fail without him.