Question

Consider the topics addressed and the resources presented in this course. Which of these do you believe will be most meaningful to you in your career either now or in the future? Why? What information have you gained that will influence your dissertation research? Explain.

Topics are:

• Topic 1: Overview of Marketing History and Philosophy

• Topic 2: Evolution of Marketing Theories

• Topic 3: Rise of Multinational Marketing

• Topic 4: Changing Nature of Markets

• Topic 5: Legal and Ethical Considerations

• Topic 6: Evolving Organizational Structures

• Topic 7: Rise of Marketing Departments

• Topic 8: Emerging Marketing Strategies

Answer 1

Amongst the topics given above, following are the topics along with their importance, which will be most meaningful to me in my career in present as well as in the future. Although almost all the topics are going to be important, however, mainly three of them are the most important ones as mentioned below:-

( I ) Evolution of Marketing Theories:- Understanding different theories of marketing and their evolution would enable me to grasp the concepts of marketing developed by experts in this field, which will help me in future as well in relating marketing requirements to the changing needs.

( II ) Rise of Multinational Marketing:- MNCs have succeeded in almost all the major markets across the world using their unique marketing strategies. Staying fully informed of new developments in marketing tactics used by MNCs will help me stay ahead on the competion.

( III ) Emerging Marketing Strategies:- The next big phase of growth and development is mainly going to take place in emerging markets, and knowing the marketing strategies for these markets would help me succeed in achieving marketing and business goals.