Question

The Influence of Social Network on Online Purchasing Behavior of Consumers
The objectives of the research work follows as:
-To analyze the buying behavior of the customers while purchasing online.
-To analyze the impact of social networking sites in influencing the buyer’s behavior.
-To critically assess the situation when the buyer’s something from online purchasing site?

Answer 1

Answer--The influence of the social network on the online purchasing behavior of consumers on the basis of following objectives are-

-In the online medium of purchasing consumers' behavior while purchasing online is determined by the use of data like age, gender, income level, what consumers are searching, which type of product they are looking, and what are their taste and preference about their choices. Buying behaviors are also determined by the use of search engine results of consumers like consumers' previous searches or consumers previous add in cart products etc.

-In today's world, social media platforms are used by more than half of the world population, so nowadays companies are targeting their existing and potential customers with the help on social media platforms. These social media sites are influencing buyers' behavior because in social media advertising companies try to keep advertisements according to the consumer's previous search engine results as well as their current equities about their products. They make some very attractive and catchy advertisements to influence their customers with some extra discounts or complimentary offers to the consumers.

-The situation when the buyers buy something from online purchasing site than different related or same products advertisements always displayed in consumers social media accounts, even in their search engines, all the time advertisements of same type of products irritates the consumers and they report it online.