In: Operations Management
Describe why CRM is so important in managing supply chains. Use an example in your discussion.
CRM ( customer relationship management ) is managing supply chain due to following reasons.
Due to all these reasons, CRM is so important in managing supply chain.
Let us take an example:
Customer buys a good from the company A, when the company A doesn't supply sufficient goods to market. Demand will increase and supply will reduce. In such case, customer relationship management from the Company A will try to convince the customer by supplying the finished goods to market based on the needs of customers.
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