Describe why CRM is so important in managing supply chains. Use an example in your discussion.

Expert Solution

CRM ( customer relationship management ) is managing supply chain due to following reasons.

CRM is important to maintain the good relationship with different stakeholders.
CRM is important to meet the customer demand in the market.
CRM is important to enhance the supply chain efficiencies.
Better outsourcing through CRM in supply chain.
CRM is important to overcome the challenges such as globalization, supply chain challnges, ecommerce challenges. Etc.

Due to all these reasons, CRM is so important in managing supply chain.

Let us take an example:

Customer buys a good from the company A, when the company A doesn't supply sufficient goods to market. Demand will increase and supply will reduce. In such case, customer relationship management from the Company A will try to convince the customer by supplying the finished goods to market based on the needs of customers.

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keosha answered 5 months ago

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